Aeolus Tyres ropes in Grasshoppers as its creative agency

Grasshoppers, along with its digital marketing wing Grownups, will design an integrated creative campaign to introduce the brand to the targeted consumers

BestMediaInfo Bureau | Delhi | June 9, 2015

Aeolus Tyres has appointed Grasshoppers as its creative agency to spearhead the brand's communication and branding activities in India. Grasshoppers, along with its digital marketing wing Grownups, will design an integrated creative campaign to introduce the brand to the targeted consumers.

Deepak Yadav

Deepak Yadav, Director, Aeolus Tyre India, remarked, “Aeolus Tyres are far superior in terms of performance as compared to many of our contemporaries and we are also one of the most prominent advocates of the green technology in tyres. Though we are new entrants in India, I am confident about our success as only sturdy and good quality tyres can last for long on Indian roads. We will also be introducing some path-breaking solutions in the tyre industry in India, which will be unveiled soon through our campaign. As the team at Grasshoppers not only has a strong sense of aesthetics but could also give us a one-stop solution for our mainline and digital marketing requirements, we have partnered with them for an integrated campaign to highlight our key value propositions to the end consumer.”

Arjun Banerjee

Commenting on the account win, Arjun Banerjee, Director, Grasshoppers, said, “Since there are several well-established players in the tyre segment in India, it is imperative that the Aeolus Tyres campaign stands out from the clutter while clearly communicating the brand's differentiating factor. Thus, the strategy has to be innovative and that is an exciting task for any creative agency. We want to see Aeolus as a dominant player in the tyre segment in India within the next couple of years and our marketing initiatives will be aimed at aiding that process.”

Aeolus was founded in 1965 and is among the top 20 tyre brands globally. It is present in 140 countries and now, the brand is looking to aggressively launch its high-performance PCR (Passenger Car Radial) range of tyres in India.

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