Acer seeks to empower school kids with 'Back to School' campaign
Valid till June 15, the campaign is focused on the student community as well as first-time buyers
BestMediaInfo Bureau | Delhi | June 8, 2015
Focused on the student community and first-time buyers, Acer India has launched its 'Back to School' campaign, which is valid till June 15, 2015. Acer's 'Back to School' campaign is an initiative to empower school-going students both inside and outside the classroom.
According to Acer, the aim of this campaign is to provide information to school going students on various youth-oriented concepts and showing them how to put it into practice. To strengthen the outreach of the programme, Acer will be connecting with the youth through its social media programme on its Facebook page and via its Twitter handle. The campaign will be focused on empowering students with contemporary skills based on the latest trends that are influencing the youth such as gaming, amateur photography, and music.
S Rajendran
Speaking to BestMediaInfo.com, S Rajendran, Chief Marketing Officer, Acer India, said, “The concept of 'back to school' started gaining salience in India around 4-5 years ago. It is the period between mid-May and mid-July, when parents and students buy items for the new academic session. So there is a surge in market sentiment. Festive season is another time in the year when market sentiment goes up.”
He further said, “At Acer, we believe technology is changing the way youngsters learn. From the students' point of view, they now need to be armed with completely different skill-sets which help them take on the challenges of modern day learning and performance within the environment they operate in. Our products are designed to provide students with access to Acer's innovative technology to help broaden their horizons and empower them to keep pace with the current demands of productivity and optimum usage of time and resources. In schools and colleges, however, integrating technology into the classrooms is definitely a great way to reach diversity in learning styles.”
As part of the BTL activities, a meet-and-greet opportunity with actor and Acer's brand ambassador Hrithik Roshan will be offered to buyers. Consumers who purchase any Acer Notebook or the Acer One 2-in-1 can participate in a computer-aided random selection process, which will give them an once-in-a-lifetime opportunity to meet Hrithik Roshan. As the campaign draws to an end, the process will determine the winners who will be selected to meet the actor.
A TVC featuring Hrithik, titled 'Unreasonable Inventions', was released in December 2014. The TVC was conceptualised by Contract Advertising.
Meanwhile, as part of its latest offering within the 'Back to School' campaign, Acer India has tied up with Vedantu, an online tutorial platform. As part of the association, upon signing up on Acer's website, students can avail of Vedantu's offerings ranging from monthly tuitions, IIT foundation course to preparing for exams such as NTSE and PSA. Vedantu will provide free live online tuition classes worth Rs 500 to anybody who registers on Acer's website. In addition to this, Vedantu will also provide additional free live online tuition classes worth Rs 500 to anybody who buys Acer's notebooks during the campaign period.
“We are excited to partner with Acer for their 'Back to School' campaign as this aligns with our concept of elevating the student's role and making him the center of learning. Through Acer's campaign, students who register can experience the new era of enhanced learning along with a choice of teacher, choice of time, schedule and most importantly level of study,” said Vamsi Krishna, CEO, Vedantu.
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