The agency has won the account following a multi-agency pitch
BestMediaInfo Bureau | Delhi | May 28, 2015
On awarding the duties to Lowe Lintas & Partners, Neeraj Jain, Co-founder and CEO, Zopper, said, “We couldn’t have found a better agency than Lowe Lintas & Partners to understand our target market opportunity. The agency was taken on board purely by virtue of their strong creative deliveries and the brand road map presented to Zopper. We are confident that with its strategic capabilities, planning, clutter breaking communication and a team with vast and varied experiences, the agency will facilitate Zopper in becoming a veritable leader in this domain.”
The agency has a strong foothold in handling both start-up as well as conventional brands. For Lintas, Zopper comes as an important addition to their start-up roster that includes Micromax, Flipkart, Myntra, Olx, Bookmyshow, CarDekho, Hotstar, Taxi For Sure, Freecharge, Practo, Paperboat, First Cry, Paisabazar and Bharat Matrimony.
Commenting on the win, Naveen Gaur, President, Lowe Lintas & Partners, said, “We are very excited in partnering Zopper on their brand journey. It offers a unique opportunity to establish both a brand and a completely new category itself. Zopper is a superbly innovative platform which can potentially be the preferred route for shopping by new-age, tech-savvy consumers. We see incredible opportunities to bring forward new insights and introduce absolutely fresh communication to make it a great brand.”
Zopper now aims to activate expansion on an accelerated pace pan India and is taking definite steps to execute its plan on the back of steady advertising and marketing progress.