ZETC reinforces brand refresh with office activations

The offices of media agencies were filled with innovative keyboard, cafeteria plates branding, and music jukeboxes that kept music at the core

BestMediaInfo Bureau | Mumbai | May 25, 2015

Bollywood music channel ZETC recently rolled out a refreshing new look, which reflects the culture of today's youth – young, vibrant and energetic.

To reinforce its brand refresh, the channel engaged its trade stakeholders with innovative fun activities, keeping music at the core that drove the central message of “music for every taste – #KeepFeeding”.

The offices of media agencies were filled with innovative keyboard and cafeteria plates branding, music jukeboxes and colourful lighting arrangements; all leading up to strengthening the channel's brand promise. The walk-on piano gave colleagues a fun opportunity to bond with each other, while the discotheque styled washrooms with piped club music were also an attraction factor. A lounge area with on-demand jukebox created the perfect Youth Music Café for employees to take a break from their hectic schedules. The employees also won merchandise.

Through its trade initiatives, ZETC showcased its commitment to the seamless integration of its content with music and youth.

Info@BestMediaInfo.com

Info@BestMediaInfo.com