ZETC channel dons a youthful avatar

The tagline of the channel, Youth Music Café, which is an extension of the new brand ideology, is aimed at creating a stronger connect with the youth

BestMediaInfo Bureau | Mumbai | May 4, 2015

Hindi music channel ZETC unveiled a refreshed new look on May 1, 2015 which reflects the culture of today's youth. The new logo of ZETC presents a more youthful and energetic feel to the channel with a play on vibrant rainbow colours through animation. The tagline of the channel, Youth Music Café, which is an extension of the new brand ideology, will help young viewers to identify and relate to the programming on a personal level.

Announcing the new brand strategy, Vishnu Shankar, Channel Head, ZETC, said, “Today's youth lives in an era of abundance. They have access to the best of programming content and hence, they expect supreme quality from the entertainment providers. The industry has evolved in an interesting way over the period of time and these are the times of transformations. At ZETC, it has been our endeavour to provide our viewers with the best programming content. Our channel has grown with the genre and has developed a loyal fan base, which will expand rapidly as we unravel its untapped potential with the new refreshed look. In its new manifestation, we will leverage the iconicity of Bollywood and transform ZETC into the most preferred Hindi music channel.”

As part of the revamp strategy, the channel will see several additions on the programming front. Highpoints of the programming will be an exclusive talk show hosted by trade analyst Komal Nahta and the Bollywood Business Awards. The talk show will cover the latest developments in the film industry, including new releases, interviews, box-office collections, emerging trends and future forecasts. The channel will continue with its ZETC Bollywood Business Awards, which identify and honour winners purely based on their box-office success.

Currently, the market worth of music channel industry is approximately Rs 800 crore-Rs 900 crore, which is estimated to grow manifold with the new metric system rolled out by Broadcast Audience Research Council (BARC) India. With the new method kicking in, ZETC has decided to enhance the overall channel experience for its viewers.

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