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Zee TV expands its prime time; to air dubbed versions of regional shows

Starting May 4, Zee TV airs two Marathi shows dubbed in Hindi in its all-new prime time slot from 5 pm

BestMediaInfo Bureau | Mumbai | May 5, 2015

ZEE-TV-NEW-LOGOZee TV is innovating with its content line-up. The channel will showcase dubbed versions of its successful regional shows. Starting May 4, 2015 Zee TV has started airing two of Zee Marathi’s most successful shows dubbed in Hindi – ‘Julun Yeti Reshim Gaathi’ as ‘Mohe Piya Milenge’ and ‘Eka Lagnachi Teesri Goshta’ as ‘Mile Sur Mera Tumhara’. The channel is presenting these two shows in an all-new prime time slot – ‘Ummeed Ke Naye Rang’, thereby extending its prime time to 5 pm.

Pradeep Hejmadi Pradeep Hejmadi

Commenting on this innovation, Pradeep Hejmadi, Business Head, Zee TV, said, “It has been our constant endeavour to enrich our content offering and bring more and more great stories and characters to our viewers and the extension of our prime time to 5 pm is a step in that direction. There is no pecking order for ideas and stories. It’s archaic to think that only Hindi can come up with earth-shattering ideas.”

He added, “When we were generally looking at ideas, we realised that in Zee Marathi there were some really good stories, and when we tested a few of the stories in other markets, they were quite nice. So, we evaluated whether we should completely recreate or dub. When we dubbed the shows, they were well-received and people loved it that way. The two Marathi shows are a mere beginning – viewers can look forward to some vibrant regional content from different parts of the country dubbed in Hindi on ‘Ummeed ke Rang’ in the times to come.”

‘Mohe Piya Milenge’ is the story of Meghana, who ties the knot with Aditya, an impressive young man much sought after by parents as an ideal match for their daughters – only to reveal to him, post-marriage that she loves somebody else. The show captures how the mature young man chooses to help her connect with the man she loves rather than exposing or humiliating her for this breach of faith.

‘Mile Sur Mera Tumhara’ follows the lives of two young lawyers, Om and Isha, who fall in love with each other.


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