Contests were the most popular engagement activity by the top 5 brands on the Twitter Brand Engagement Index to create buzz and attract fans
BestMediaInfo Bureau | Delhi | May 12, 2015
The first four weeks of the Indian Premier League (IPL) Season 8 have seen action as heated on the field as it has among brands on Twitter. Using an aggregate of re-tweets, favourites and replies, the Twitter Brand Engagement Index acknowledges the top 5 brands that have during the tournament this week.
Following is the Twitter Brand Engagement Index for Week 4 of IPL 8 and the details of what each brand did on Twitter:
@VodafoneIn: Vodafone has continually gained momentum through a contest called #VodafoneSpeedQuiz . With tickets to matches up for grabs, the brand has been able to generate a lot of buzz through this campaign. The contest is a smart way for the brand to build equity on faster speeds, which is core of their new campaign #SpeedIsGood.
@HotStarTweets: The Twitter account for Star’s Hotstar.com, @HotStarTweets generated a lot engagement around content based on updates from the games, teaser questions, trivia and a competition offering IPL tickets. @HotStarTweets is looking to take the platform’s content digital to greater users and been able to engage with the online Twitter user using the most topical bits of content.
@OlaCabs: Ola is the official cab partner for five of the IPL teams – Chennai Super Kings, Mumbai Indians, Kings XI Punjab, Rajasthan Royals, and Sunrisers Hyderabad. With every match, users stand a chance to win two free tickets to the match from the Ola app through the ‘Hit the Match Day’ icon. The brand is building excitement and is increasing engagement around this contest which is creating a good amount of buzz. They are promoting this activity by using the hashtag #ChaloNiklo.
@Britannia5050: The official sponsors for Rajasthan Royals have kept the fans hooked on to the fun on and off the screen. They run multiple contests on match moments for fans. All that fans have to do is give a fun and quirky twist to complete a sentence Tweeted by the brand. The fans stand to win merchandise and sometimes a surprise gift.
@Paytm: The official sponsors for Mumbai Indians lured fans with a contest. Fans are asked to share moments from the match in real time and win tickets to the next match of the team.