&TV to unveil Indian edition of global singing reality show, 'The Voice'
'The Voice India' is slated to go on air in June 2015 and has been produced and adapted by Endemol
BestMediaInfo Bureau | Delhi | May 1, 2015
Hindi general entertainment channel &TV is all set to air the Indian edition of the internationally acclaimed singing reality show, 'The Voice'. Produced and adapted by Endemol, 'The Voice India' is slated to go on air this June. Singers Sunidhi Chauhan, Mika, Shaan and Himesh Reshammiya will be the mentors.
Rajesh Iyer
Talking about the format, Rajesh Iyer, Business Head, &TV, said, “We are excited to present viewers with 'The Voice', a show which is already a global sensation, as one of our biggest non-fiction offerings. The show takes a unique route in its selection process and focuses on quality of talent, which differentiates the format. For the first edition, we have a formidable panel of coaches that includes the country's best musicians that will mentor new talent.”
'The Voice' follows a format where the contestants are chosen through 'blind auditions' – only on the basis of their voice and not appearance. Owned by Talpa Media, the format is touted as one of the most successful and groundbreaking vocal competitions across the globe.
Talpa Global MD Maarten Meijs said, “We are very pleased to be collaborating with &TV to bring 'The Voice' to India. The format has proven to be such a global hit that we're fully confident viewers in India will also sit up and take notice.”
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