TheSmallBigIdea wins digital mandate for The Mud Rush 2015

The Mud Rush is a premiere adventure festival and is in its third year

BestMediaInfo Bureau | Delhi | May 22, 2015

TheSmallBigIdea (TSBI), a digital marketing communications agency, has bagged the digital mandate for The Mud Rush 2015. The Mud Rush is a premiere adventure festival and is in its third year.

Commenting on the development, Harikrishnan Pillai, Co-Founder, TSBI, said, “It is really an incredible opportunity for us to work with the most unique adventure festival in the country. Our agenda is to engage the audiences before, during and after the run. The attempt is to make Mud Rush synonymous to adventure outing, fitness and fun, pushing it as a lifestyle decision than a once-in-a-year event.”

Manish Solanki, Co-Founder, TSBI, added here, “The young India is looking at such events to get out of the city hustle. We are already seeing heavy social traction and are sure it will increase as the event comes closer.”

“We are excited to have TheSmallBigIdea on board. Their energy, creativity and strategic communication approach makes them the ideal partner to work with. They understand the pulse of the brand, the pulse of the audience that we at The Mud Rush are trying to tap.” said Ajay Prajapati, CEO, The Mud Rush.

TheSmallBigIdea is an integrated digital marketing communications company founded by two ex-television marketing professionals. They specialise in integration of ATL initiatives with digital/social media activities. The agency's clientele includes &Pictures, Esselvision, Reliance Broadcast, Bombay Dyeing, and Zee Q, among others.

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