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Scarecrow Delhi bags creative duties of Graviti Smartphone Accessories

The account win comes on the back of a multi-agency pitch

BestMediaInfo Bureau | Delhi | May 26, 2015

Scarecrow-Graviti

Delhi-based smartphone accessories manufacturer EasyTech Global has appointed Scarecrow Communications as its creative agency. One of the flagship products of the company is Graviti Power Banks. The account moved after a multi-agency pitch.

Graviti has a wide range of mobile accessories – from power banks to car chargers to Bluetooth accessories to screen protectors. Commenting on the association with Scarecrow, Gopal Kalra, Chairman, Easy Global, said, “In Scarecrow, we found the right mix of creative excellence, consumer understanding and passionate involvement, which made us choose to work with them.”

Raghu Bhat Raghu Bhat

Commenting on the account win, Raghu Bhat, Founder Director, Scarecrow Communications, said, “There is an immense opportunity to create a premium brand in this category that is highly commoditised. We like the challenge of achieving maximum impact with minimum spends in a cluttered market as that gives the widest canvas for our creativity.”

Arunava Sengupta, Founder Director, Scarecrow Communications, added here, “Start-ups like to work with us. Graviti is one more validation of that. There is something highly satisfying about working on brands that are at an inception stage, be it Localbanya or &Pictures, as that gives us the chance to create things from scratch.”

Anuj Mehtani, VP - Account Management, Scarecrow Delhi, said, “?Working on establishing a new brand is most exciting. It gives you a large canvas and one tends to focus more on opportunities rather than problems. We look forward to creating exciting and powerful work on Graviti.”

Scarecrow Communications’ client roster includes brands such as ITC Fiama Di Wills, Danone, Anchor Panasonic, Zee, Wagh Bakri and Hungama.com.

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