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Rediffusion Y&R bags creative duties of Hygia

The account was won following a multi agency pitch

BestMediaInfo Bureau | Delhi | May 21, 2015

Rediffusion-hygia

Hygia, the new age initiative of RKS Group, has awarded its creative duties to Rediffusion Y&R. The account was won following a multi agency pitch. Hygia uses internationally accepted and certified technology to bring state-of-the-art disinfection and sanitisation service in various places of utility.

Commenting on the development, Kunal Dhawan of Hygia, said, “In the past, I have had a good experience with the Rediffusion team. During the multi-agency pitch we liked the quality of their creative thinking. It is evident from the nature of their ideas that we have chosen the right partners. Hygia is a crucial brand for us and we are happy to have found just the right partner for it.”

Dhunji Wadia Dhunji Wadia

Commenting on the win, Dhunji Wadia, Group President, Rediffusion Y&R, said, “The clarity of brief and bigness of vision really excited us. We are looking forward to create truly exciting work in the category.”

Suman Varma Suman Varma

Suman Varma, Head of Operations, Rediffusion Y&R North, added here, “Hygia has an amazing innovative product. I look forward to a fruitful partnership.”

Rediffusion Y&R’s client roster includes Tata Motors, ITC, Eveready, Nano, Taj Hotels, Bank of India, SBI Mutual Fund, Amway, TVS Tyres, Louis Berger, Tata Power, PC Chandra, Heinz, Cordlife, Sobha Developers, Tata Steel, Videocon, Virgin Atlantic, LIC, Lafarge, Anand Bazar Patrika, Xerox, Paras Dairy, IFFCO, JX Nippon, Godfrey Philips, and Hotels.com, among others.

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