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RBNL consolidates its digital business with ZO’s Performics

The agency won the business after a competitive pitch amongst key digital agencies

BestMediaInfo Bureau | Delhi | May 14, 2015

RBNL-performics

ZenithOptimedia India has been appointed as the digital partner for the entire digital mandate of Reliance Broadcast Network Limited (RBNL). ZenithOptimedia’s Performics won the business after a competitive pitch amongst key digital agencies.

Ashwin Padmanabhan Ashwin Padmanabhan

Confirming the appointment, Ashwin Padmanabhan, Executive Vice-President & Business Head, Reliance Broadcast Network Limited, said, “As our brands – Big FM, Big Magic and Big Magic Ganga – continue to expand their digital footprints, it was imperative that we work with a partner who understands our brands and is ahead of the curve in the design and execution of digital and social media communication, Performics fits this bill perfectly for us.”

Tanmay Mohanty Tanmay Mohanty

Commenting on the win, Tanmay Mohanty, MD, Performics, said, “We are really excited to partner with a diverse content producer client like Reliance Broadcast Network Limited. The area of content is becoming increasingly complex and so also very exciting in India right now. We look forward to both applying our understanding of the consumer, content and media interplay to the business as well as expanding our expertise and setting new benchmarks with Reliance Broadcast Network Limited as a partner. We believe that the Performics global play-book on media technology that drives planning across platform and channel were our key differentiators.”

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