These include the digital mandate for SnapDeal, and media mandate for PayU, Saavn, Practo, Housing.com, and NewsHunt, among others
BestMediaInfo Bureau | Delhi | May 25, 2015
Mindshare India, part of GroupM, has won several new accounts over the last four months, predominantly in the e-commerce and digital industry. These account wins amount to over Rs 700 crore in new business for the agency. The new accounts include the digital mandate for SnapDeal, media mandate for PayU, Saavn, Practo, Housing.com, NewsHunt, Novi Digital Entertainment, and TTK Skore, to name a few.
Speaking on the new account wins, Prasanth Kumar, who took over as CEO of Mindshare South Asia on March 1, 2015, said, âWe begin 2015 on a very promising note as Mindshare consolidates its leadership position in the market by adding several blue-chip clients, especially in the e-commerce and digital industry. We are channelising our services and talent towards frameworks and tools that include adaptive and real- time marketing, giving our clients the edge in an ever evolving media market â The Loop at Mindshare is one such example. Mindshare also includes a full service digital and social media agency to ensure seamless planning across all media for brand campaigns.â
Paramdeep Singh, Co-Founder and Executive Chairman, Saavn, said, âAs a category leader in the music streaming space, Saavn was looking for a befitting partner who could leverage learnings from their vast portfolio of brands and combine proprietary tools that can help optimise media spends. The Mindshare team has exceptional experience in strategic and dynamic planning, which is the need of the hour and we believe this association will help Saavn achieve our business ambitions.â
Nitin Gupta, CEO, PayU, added here, âIn Mindshare, we find a partner that not only understands the emerging digital economy in India, but has the insights, expertise and commitment to help us become a world class brand.â
Besides media and digital services, Mindshare India has a large content and experiential marketing team.