The account was won in a highly competitive pitch. The account will be handled out of the Delhi office of Madison Media Plus
BestMediaInfo Bureau | New Delhi | May 26, 2015
Madison Media Plus, a part of Madison Media Group, has announced the win of India’s largest digital ecommerce ecosystem, Snapdeal. The account was won in a highly competitive, multi-agency pitch. The account will be handled out of the agency’s Delhi office. Madison Media will be the Media AoR of Snapdeal effective July 1, 2015, but work on the account will start almost immediately.
Meanwhile, the digital mandate for Snapdeal rests with Mindshare.
Snapdeal started in February 2010 as a daily deals platform but expanded in September 2011 to become an online marketplace. Snapdeal has grown to become India’s largest online marketplace offering an assortment of 11 million products across diverse categories from over 150,000 sellers, shipping to 5,000+ towns and cities in India.
Srinivas Murthy, Senior VP – Marketing, snapdeal.com, commented, “We are very happy to have Madison partner with us on media going forward. They bring tremendous experience across categories, with learnings across multiple growth industries that can be leveraged for us. Madison is known for its high quality of media professionals and we look forward to them helping us drive our business to new heights.”
Sam Balsara, Chairman & Managing Director, Madison World, said, “I am delighted that Snapdeal after an exhaustive competitive review has found Madison Media to be worthy of handling this large and demanding account. Today Madison Media offers an unparalleled depth of leadership, with unmatched experience and expertise and this will be further strengthened with the joining of Vikram Sakhuja in a few months as Group CEO of Madison Media and OOH.”
Madison Media Group has been on an account-winning spree, having won a host of new businesses in 2015 including Viber, Lenskart.com, Zivame.com, Metro Cash & Carry, Gaana.com, Cricbuzz.com, Amul Hosiery, DHFL, Bandhan Bank, amongst others.
Madison Media Group is India’s foremost media agency handling media planning and buying for blue chip clients including Godrej, Mondelez (formerly Cadbury), ITC, Marico, McDonald’s, TVS, Raymond, Piramal Healthcare, Levis, SpiceJet, Domino’s, Bharti AXA, Max Life Insurance, Asian Paints, Pidilite, Tata Salt, Acer, Crompton Greaves, Times Television Network, Indian Oil, Enamor Lingerie, Gowardhan Dairy, HomeShop 18, Café Coffee Day and many others. The gross billing of Madison Media Group is about Rs 3,750 crore.