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Johnnie Walker asks people to ‘step up’

The new film, created by BBH India, is for Johnnie Walker’s event property ‘The Journey’

Jagadeesh Krishnamurthy | Mumbai | May 12, 2015

Johnnie-Walker Click on the image to watch the TVC.

Johnnie Walker has released a new film as part of the promotion of their annual festival – ‘The Journey’. The film has been created by BBH India. Diageo India’s brand Johnnie Walker has been organising the film, music and performing arts festival since 2013.

The film, shot from a first-person point of view, has a voiceover asking viewers to imagine wielding power and authority over various kinds of people in the society, including business tycoons, creative geniuses, celebrities with large fan following, and even politicians in positions of power. And, as the camera ascends the politician’s stage to face the assembled gathering, the voice asks, ‘When the whole world looks up to you, would you step up?’ The film ends with the words, ‘Every epic journey begins with a single step’.

Sharing his thoughts on the concept behind the film, Russell Barrett, Managing Partner, BBH India noted that the brief was quite simply to come up with an idea that best exemplified Johnnie Walker as a brand and the brand extension that Diageo and the agency came up with – The Journey.

Talking about the international cast and location of the film, Barrett explained, “While it’s not set in India, the insight is still relevant universally. Really speaking, the ad highlights the exciting times we live in. Never before has it been this easy for an individual to have the world’s attention. Now we can choose to be inspiring or tell the world we had toast for breakfast. The Journey promises to inspire, so we in turn, can be inspiring.”

It is understood that the film, which has been released online, will also be aired on television.

The TVC:

[youtube]https://www.youtube.com/watch?v=AhOdPnA3rhs[/youtube]

Credits:

Client: Diageo India

Brand: Johnnie Walker The Journey

Creative Agency: BBH India

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