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Iraj Fraz joins as Head of Scarecrow’s creative ops in Delhi

Fraz started his career at Leo Burnett in 2002 and has worked in agencies like McCann Mumbai, Contract Delhi, JWT Delhi and Y&R Dubai

BestMediaInfo Bureau | Delhi | May 15, 2015

Iraj Fraz Iraj Fraz

Scarecrow Communications has roped in Iraj Fraz as Head of their creative operations in Delhi.

Fraz started his career at Leo Burnett in 2002. From there, he moved on to McCann, Mumbai and in 2006, shifted to Contract Delhi working on brands like Dominos, NIIT and Dabur. Following that, he spent about five years as a Creative Director at JWT Delhi (up till January 2013), where he worked on award-winning campaigns for Airtel DTH, Pepsi, Horlicks and Nokia, among others.

His next stop was Y&R, Dubai, where he worked on Coke, Emaar Properties and Mashreq Bank, handling projects not just for the UAE, but often for the whole of MENA region, and sometimes, even for Europe and South East Asia.

Commenting on Fraz’s appointment, Raghu Bhat, Founder Director, Scarecrow Communications, said, “I have followed his career closely since I first worked with him in McCann. And he offers the perfect mix of world-class creativity, an instinctive understanding of the marketing problem, people skills and the hunger to do more.”

Manish Bhatt, Founder Director, Scarecrow Communications, added here, “We have five brands in Delhi. It’s a decent base. Under Fraz and Anuj Mehtani, who heads account management in Delhi, we now have the people who can power Scarecrow Delhi to the next level.”

On joining Scarecrow Communications, Fraz said, “I came back because I love advertising. Here, in the by-lanes of Chandni Chowk and the boardrooms of banks, people discuss ads. We care about advertising, and that makes our country the ‘it’ place to create interesting work. Why Scarecrow? Because here, the focus hasn’t just been on let’s-do-work-that-keeps-the-business, but on let’s-create-work-that-starts-conversations. And I’d like to keep the momentum going.”

Fraz has won more than 35 awards, including two Adfest Silvers, two Cannes Spikes Silvers and one Bronze, plus numerous trophies at Goafest.

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