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Havas Media wins myITreturn.com account

The integrated media account includes both digital and traditional duties and will be handled by the agency’s Mumbai office

BestMediaInfo Bureau | Mumbai | May 14, 2015


Havas Media Group India has won the integrated media mandate for myITreturn.com, a provider of tax filing and related services for individuals, professionals and small businesses. The account which includes both digital and traditional duties will be handled by the agency’s Mumbai office.

The myITreturn.com vision is to simplify the tax filing process in a fast paced world. A subsidiary of Skorydov Systems Pvt Ltd, India's leading provider of software related to tax, compliance and office solutions, myITreturn is an authorized e-return intermediary and India's first and only company providing end-to-end (eTDS – Digital Form16 – Tax filing) solutions to companies and employees.

Saakar Yadav Saakar Yadav

Saakar Yadav, Managing Director, myITreturn.com, said, “Filing of tax is like the school exam you know you must take. So our aim is to make this entire process fluid and intuitive for the on-the-move global Indian whether he or she is in India or abroad. We were looking at a mobile-first strategy, which dovetailed into digital and a media mix to connect with our audiences. Havas Media got the brief at first shot and was able to deliver the strategy, creativity and speed that we were expecting.”

With regard to the myITreturn Mobile App, Yadav said, “We are confident that the myITreturn Mobile App will help millions of tax filers to file their tax return with ease and also help them track the status of their tax return.”

Anita Nayyar Anita Nayyar

Anita Nayyar, CEO, Havas Media Group India and South Asia, said, “Tax filing being an essential category, it’s important to be creative, catch the customer at the right moment in their media journey and encourage them to engage with the product. Though challenging, if you make the path meaningful, this could be your long term customer especially in this category. Today people want things simple, quick and reliable. This is a very interesting win for us and we are happy to partner with such a dynamic team.”

Mohit Joshi Mohit Joshi

Mohit Joshi, Managing Director, Havas Media India, added, “We are delighted to have been entrusted with this mandate and share the same entrepreneurial spirit with myITreturn. Mobile and digital will be at the core and we will use a 360 degree media solution to connect with the right audience. With the tax filing season fast approaching we plan to roll out the campaign soon.”

Ranjoy-Dey Ranjoy Dey

Ranjoy Dey, Head of Digital, Havas Media India, said, “This is a unique service with a growing demand amongst the youth who are hard pressed for time but keen to comply to this requirement as easily and conveniently as possible. Connecting the audience to this platform will be an exciting journey.”


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