Big FM out to beat the summer heat through humour

The FM player is all set to tickle the funny bones with 'Big Garmi Ki Chhutti', featuring comedians Krushna and Sugandha every day at 5 pm onwards

BestMediaInfo Bureau | Mumbai | May 15, 2015

Comedians Krushna Abhishek, Bal Gopal of BIG Magic, Saloni and Sugandha Mishra

Big FM is all geared to provide its listeners some comic relief to beat the summer heat. The FM player has unveiled its new campaign, 'Big Garmi Ki Chhutti', with the big-wigs of comedy Krushna Abhishek, Sugandha Mishra, Saloni Daini and Bal Gopal from Big Magic.

The announcement was made at an event in Mumbai on May 13, 2015, where Krushna and Sugandha showcased their distinctive flair and comic timing. The act was a sneak peek into the soon-to-be-launched comedy show on Big FM.

The FM player has also announced its water conservation awareness drive, called 'Pani Bachao, Life Banao', which will encourage participation from children to drive the crusade. Child personalities Bal Gopal of Big Magic and Saloni will lead this campaign, encouraging children across the country to goad grown-ups to conserve water.

Ashwin Padmanabhan, Executive Vice-President & Business Head, Reliance Broadcast Network Limited, commented, “'Big Garmi Ki Chhutti' takes the route of beating the heat through humour, and we have roped in the best in the business to provide entertainment for the whole family this summer. Big FM has been driving the 'Pani Bachao, Life Banao' campaign successfully over the past four years, this year we have made our kids the brand ambassadors for the campaign to conserve our planet's most precious resource – water. 'Big Garmi ki Chhutti' is thus a great opportunity for our brand partners to connect with their consumers in a meaningful and fun manner.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com