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Amazon India celebrates big deals and a whole lot of feel

Orchard Advertising has created the campaign to promote the three-day Great Indian Summer Sale on Amazon.in

BestMediaInfo Bureau | Delhi | May 8, 2015

Amazon-India Click on the image to watch the TVC.

Amazon.in has launched its online shopping festival – The Great Indian Summer Sale. The three-day online event took place from May 6 to 7. To launch the sale, Amazon.in and Orchard Advertising have launched a campaign, titled ‘Whattey Deal, Whattey Feel’.

The campaign shows people suddenly break into a dance – at a railway station, a restaurant and a market place. It all starts with them getting an awesome deal on the Amazon app.

RajDeepak Das RajDeepak Das

RajDeepak Das, Chief Creative Officer, Leo Burnett, commented, “The visuals of this campaign are dynamic, showcasing how real people are celebrating the Amazon sale in a real way. A catchy jingle and a whole lot of fun unfurls at real Indian locations. ‘Whattey Deal, Whattey Feel’ – the key lyrics from the jingle are inspired by the colloquial use of the phrase ‘What a
’ commonly pronounced as ‘Whattey’ by Indians. The campaign succeeds in creating excitement around the Amazon Great Indian Summer Sale.”

Manish Kalra, Integrated Marketing Director, Amazon India, added here, “After having established that Amazon India is the largest online marketplace with more than 2 crore products on offer, we wanted to delight our customers with the greatest online sale to have taken place. This campaign uses an infectious track and ecstatic visuals to deliver the message.”

The TVC:



Client: Amazon India

Manish Kalra, Integrated Marketing Director, Amazon India

Agency: Orchard Advertising

Chief Creative Officer: RajDeepak Das Executive Creative Directors: Neel Roy, Vinod Lal Heera Eshwer Planning: Abhijith Shetty Vice-President and Branch Head: Neha H Contractor Account Management: Morarji Anand, Praveen Potti


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