Orchard Advertising has created the campaign to promote the three-day Great Indian Summer Sale on Amazon.in
BestMediaInfo Bureau | Delhi | May 8, 2015
Amazon.in has launched its online shopping festival â The Great Indian Summer Sale. The three-day online event took place from May 6 to 7. To launch the sale, Amazon.in and Orchard Advertising have launched a campaign, titled âWhattey Deal, Whattey Feelâ.
The campaign shows people suddenly break into a dance â at a railway station, a restaurant and a market place. It all starts with them getting an awesome deal on the Amazon app.
RajDeepak Das, Chief Creative Officer, Leo Burnett, commented, âThe visuals of this campaign are dynamic, showcasing how real people are celebrating the Amazon sale in a real way. A catchy jingle and a whole lot of fun unfurls at real Indian locations. âWhattey Deal, Whattey Feelâ â the key lyrics from the jingle are inspired by the colloquial use of the phrase âWhat aâŠâ commonly pronounced as âWhatteyâ by Indians. The campaign succeeds in creating excitement around the Amazon Great Indian Summer Sale.â
Manish Kalra, Integrated Marketing Director, Amazon India, added here, âAfter having established that Amazon India is the largest online marketplace with more than 2 crore products on offer, we wanted to delight our customers with the greatest online sale to have taken place. This campaign uses an infectious track and ecstatic visuals to deliver the message.â
Client: Amazon India
Manish Kalra, Integrated Marketing Director, Amazon India
Agency: Orchard Advertising
Chief Creative Officer: RajDeepak Das Executive Creative Directors: Neel Roy, Vinod Lal Heera Eshwer Planning: Abhijith Shetty Vice-President and Branch Head: Neha H Contractor Account Management: Morarji Anand, Praveen Potti