Zee inks syndication deal with Thailand's JKN Global Media for 'DID'

Zee's homegrown format, 'Dance India Dance', becomes the first-ever Indian GEC reality show to be licensed to a foreign broadcaster

It is a known fact that prime-time content in India has been laced with popular international formats, which are regularly imported and licensed by Indian TV channels from international broadcasters, production-houses or format-owners. In a turnaround of sorts, Zee Entertainment Enterprises (ZEEL) has finalised a syndication deal with JKN Global Media of Thailand for its home-grown format, 'Dance India Dance'. This is claimed to be the very first time that a format created in India has been licensed internationally.

Punit Goenka

Speaking on this initiative, Punit Goenka, MD & CEO, Zee Entertainment Enterprises, said, “At Zee, we have always believed in developing in-house formats. It was our belief in the concept of 'Dance India Dance' (DID) that led to its growth from the regional to the international platform. Through this partnership with JKN Global Media, 'DID' will not only reach out to the South-Asian diaspora, but the local, mainstream audiences in Thailand as well.”

“Going forward, we hope to license not just 'Dance India Dance', but our other home-grown formats to the international markets,” Goenka further said.

Andrew Suteestarpon

Commenting on the partnership, Andrew Suteestarpon, Managing Director, JKN Global Media Thailand, said, “I'm very pleased to develop the well-known format show called 'Dance India Dance' into the local version. With the collaboration of Zee, I strongly believe in the professional team and the corporate experience that can lead JKN Channel into achieving a high success rating with 'Dance Thailand Dance'.”

Sunita Uchil

Sunita Uchil, Global Head - Syndication, Zee Entertainment Enterprises, added here, “We are very proud that our home-grown format 'Dance India Dance' will now reach 22 million homes in Thailand through JKN Channel. Over the years, there has been an increasing demand for Indian content and we have endeavoured to meet this demand by offering a wide array of entertainment content through customised services like dubbing and subtitling in foreign languages under the Zee Bollyworld umbrella. This deal embraces our global positioning of 'Vasudhaiva Kutumbakam – The World is My Family' and reinforces Zee Bollyworld's leadership as the one-stop shop for Indian entertainment content the world over.”

Media contact:

Jayshree Kumar / Arantxa Gonsalves
Corporate Brand – Zee Entertainment Enterprises Limited (ZEEL)
Mobile: 022-24831367/ +91-9769286661 / 9820336890
Email: jayshree.kumar@zee.esselgroup.com / arantxa.gonsalves@zee.esselgroup.com

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