Surjo Dutt joins as Creative Lead for the Northern region, while Sharan Sabhachandani Sharma joins as Client Services Lead for the Western region
BestMediaInfo Bureau | Delhi | April 29, 2015
SapientNitro, part of Publicis.Sapient, has expanded its leadership in the India market with two senior appointments. Surjo Dutt joins as Creative Lead for the Northern region, while Sharan Sabhachandani Sharma joins as Client Services Lead for the Western region.
The new additions strengthen the agency’s ability to serve the growing demand among brands for its integrated creative and technology services. Recent new business wins for SapientNitro in India include Taj Hotels, Godrej, William Grant, DBS Bank and DHFL.
Commenting on the appointments, Rajdeep Endow, Managing Director, Sapient, India, said, “SapientNitro’s connected capabilities across business, creative and technology enable brands to answer the needs of today’s always-on consumer. We are delighted to add two supremely talented professionals to the team, who I know will have a strong impact on our clients’ businesses.”
Based in Delhi, Dutt has more than 16 years of experience in the industry, and has handled clients such as Pepsi, Mountain Dew, Slice, Tropicana, Frito Lay, Nokia, Airtel, Hero Motocorp and Unicef. In his last role, he was Vice President and Executive Creative Director at JWT and was the youngest Executive Creative Director in the South Asia region. Under his leadership, the JWT creative team won multiple Effies for Pepsi and Frito Lay, and Abbys for Pepsi and Hero Motocorp.
“Brands’ needs are rapidly evolving to address the always-on consumer,” said Dutt. “SapientNitro is uniquely positioned to help clients address today’s market with its differentiated blend of creative, omni-channel commerce and technological expertise. The passion and vision of the agency to create cutting-edge, integrated creative and technology solutions is inspiring and I am thrilled to be a part of this team,” he added.
Sharan Sabhachandani Sharma comes to the agency with almost a decade of industry experience. Prior to joining SapientNitro, she was Business Head for P&G’s Fabric & Home Care brands, Tide and Bonux, at Leo Burnett. She has worked in India, the Philippines, Vietnam, Malaysia and Singapore as well as in Toronto, where she handled Gain (P&G’s $1 billion laundry brand) for the US and Canada markets.
“I’m extremely excited to be a part of the SapientNitro family,” said Sharma, adding, “The agency operates in a unique place at the intersection of story and technology, helping brands create immersive and engaging experiences.”
SapientNitro India recently won two awards at Goafest 2015 in the Digital Abby category – a Silver and Bronze, respectively, for the DBS Bank Chilli Paneer 2 interactive film and Manipal Global Education digital revamp.