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Kyoorius announces two-day festival MELT 2015

Scheduled on May 21 and 22, 2015 in Mumbai, the festival will feature workshops and seminars for the advertising, media, digital and marketing industries

BestMediaInfo Bureau | Mumbai | April 1, 2015

(L-R) Roland Landers, CVL Srinivas and Rajesh Kejriwal (L-R) Roland Landers, CVL Srinivas and Rajesh Kejriwal

Kyoorius has announced the launch of MELT 2015, a festival of creativity for the advertising, media, digital and marketing industries. The festival has been conceptualised in partnership with D&AD, GroupM and Zee.

The festival, scheduled for May 21 and 22, will be filled with seminars, exhibitions, workshops, culminating with the Kyoorius Advertising and Digital Awards Night at the NSCI Stadium in Mumbai. The festival is expected to attract over 5,000 people over two days.

MELT 2015 will include content divided across the four key pillars of Learning, Networking, Showcase and Celebration. Events under these headers will be driven and curated by content partners and participating brands.

Partners for the festival announced so far include Zee, GroupM, D&AD, Hindustan Times, Happy Finish, Afaqs, Pepperfry, Future Laboratory, Hyper Island, The Partners, BrandMusiq, One Eyeland, Maxus, YouTube, Google, and BARC, with many more in the pipeline.

Speaking about the festival, Rajesh Kejriwal, Founder CEO, Kyoorius, said, “MELT is truly a one-of-a-kind festival, bringing together the most energetic minds in marketing, advertising, media and digital. It’s also a fantastic concept that reinvents the role that partners such as ZEE and GroupM play. Both have collaborated with us to curate content, thus becoming active partners who are directly involved in creating what is sure to be an exciting and stimulating two days.”

Kejriwal informed that the entry fees for the festival will be around Rs 8,000 per participant for both the days. The festival will host parallel sessions in seminar halls, and will feature multiple workshops happening simultaneously across the venue. Participants can pre-register for their choice of workshops at the time of registration.

In a statement issued by the organisers, Punit Goenka, MD and CEO of Zee Entertainment Enterprises (ZEEL), said, “ZEE is proud to partner with Kyoorius at MELT 2015, which promises to be India’s largest celebration of creativity. ZEE MELT offers us a platform to curate and present thoughts and lessons that all of us in the business need to know.”

“The third edition of ZEE Mindspace will be an integral part of MELT 2015 and will have world-renowned speakers address CMOs on issues pertinent to their roles, like content marketing, what big brands do and insights from data. We are also looking at crowdsourcing content ideas, where we will give people the opportunity to put forth their ideas which ZEE will then evaluate,” he added.

CVL Srinivas, CEO, GroupM South Asia, said, “We are delighted to be a part of MELT 2015. What appealed to us was the focus on celebrating creativity. Today, there is a lot of talk about digital media, technology and data, but ultimately ours is an ‘ideas’ business. And it’s great ideas that build great brands. We continue to support many initiatives that act as a rich learning ground for the industry.”

“We will be partnering with Kyoorius and Zee to help curate the event and organise some interesting sessions around creativity in the digital era. Further, to give impetus to print advertising, GroupM in partnership with HT Media Group and Kyoorius is holding a print advertising contest, where entries will be invited from not only the creative community in advertising, but from young professionals who have a great print idea to share on the given brief,” he added.

Tim Lindsay, CEO of D&AD, added in the press release, “All of us at D&AD wish the inaugural MELT Festival much success. Engaging the wider marketing communications industry in a conversation about excellence – in insight, creativity and execution – can only have positive economic, cultural and social outcomes. This is at the heart of what D&AD and Kyoorius are about.”

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