Kalyan Jewellers' new campaign gets Amitabh Bachchan to learn Tamil

The campaign, created by Push Integrated Communications, focusses on the new store launch in Chennai

BestMediaInfo Bureau | Mumbai | April 3, 2015

Click on the image to watch the TVC.

Kalyan Jewellers has launched a new multimedia campaign to announce the inauguration of its flagship showroom in Chennai later in the month. The campaign, launched with teaser films feature, has Amitabh Bachchan talking to Prabhu and Aishwarya Rai Bachchan on his desire to learn Tamil in light of his visit to Chennai for the launch of Kalyan Jewellers. The campaign has been conceived by Push Integrated Communications.

VA Shrikumar Menon, Managing Director, Push Integrated Communications, elaborated, “The attempt of the creatives is to communicate the proposition of the world's largest gold and diamond jewellery collection at Kalyan Jewellers, captured in a candid, friendly manner on camera.”

The multimedia campaign will feature the company's national brand ambassadors Amitabh Bachchan and Aishwarya Rai Bachchan as also regional ambassadors Prabhu Ganesan, Akkineni Nagarjuna, Shivaraj Kumar and Manju Warrier. Prabhu's son Vikram is also part of the campaign.

The three-phased campaign is targeted at SEC A, B groups and will initially break on television, followed by digital, print and outdoor.

The TVC:

https://img-cdn.thepublive.com/filters:format(webp)/

Credits:

Client: Kalyan Jewellers

Creative agency: Push Integrated Communication

Concept/ script/ direction: VA Shrikumar Menon

Production house: Earth and Air

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