IPL 8 viewership for first five games register 4.5 TVR; up 42% compared to last year
TAM revealed that the first five matches of the ongoing edition of IPL were sampled by 105 million unique viewers, indicating a 9% increase over the previous edition
BestMediaInfo Bureau | Mumbai | April 17, 2015
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The ratings for the first five matches of the ongoing Indian Premier League (IPL) season have seen a 42 per cent jump to 4.5 TVR, as per data released by TAM for CS 4+ All India. Pepsi IPL 2015 is being aired on Sony Max, Sony Six and Sony Aath. In the previous edition of the tournament, the first five matches had registered 3.1 TVR. Overall, 39 per cent of the All India Universe tuned in to watch IPL 8 matches.
TAM indicates that the first five matches of IPL 8 were sampled by 105 million unique viewers. The time spent by viewers per match has registered a 22 per cent increase from last year, and is now 51 minutes and 44 seconds.
The opening ceremony failed to attract viewers and garnered only 0.94 TVR. At 5.4 TVR, the opening match between Kolkata Knight Riders and Mumbai Indians was the most watched amongst the five games for which data was made available.
| Programme |
Date |
Day |
Start Time |
TVR (in %) |
| Opening Ceremony |
07-04-15 |
Tuesday |
19:00 |
0.94 |
| L/T Pepsi IPL-8 T20 MI/KKR-KO |
08-04-15 |
Wednesday |
19:57 |
5.4 |
| L/T Pepsi IPL-8 T20 CSK/DD-CH |
09-04-15 |
Thursday |
19:57 |
4.7 |
| L/T Pepsi IPL-8 T20 RR/KP-PU |
10-04-15 |
Friday |
19:57 |
4.5 |
| L/T Pepsi IPL-8 T20 CSK/SRH-CH |
11-04-15 |
Saturday |
15:57 |
2.4 |
| L/T Pepsi IPL-8 T20 KKR/RCB-KO |
11-04-15 |
Saturday |
19:59 |
5.3 |
| Average TVRs* |
|
|
|
4.5 |
| * Excluding Opening Ceremony |
|
|
|
|
|
|
|
|
|
| Viewership Comparison |
IPL 8 |
IPL 7 |
% Rise in IPL 8 |
|
| Avg. TVRs % |
4.5 |
3.1 |
42% |
|
| TSV/Match (MM:SS) |
51:44:00 |
42:27:00 |
22% |
|
| Reach (in Mn.) |
105 |
96 |
9% |
|
| Reach (in %) |
39 |
36 |
- |
|
| Avg. 000s |
11,983 |
8,364 |
43% |
|
| Note: 5 matches of IPL 7 (16th Apr - 19th Apr,2014) |
|
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