IOAA announces competition for OOH media campaign on Swachch Bharat

Theme for the competition is 'Stop Spitting on Public Property'. Last date for submission of entries is May 31

BestMediaInfo Bureau | Delhi | April 17, 2015

The Indian Outdoor Advertising Association (IOAA) has announced a national competition for advertising and media agencies as well as students to create a campaign to bring home a key message of the Government's Swachch Bharat initiative – Stop Spitting on Public Property.

The campaign will be exclusively displayed on out-of-home media like hoardings and bus shelters all over India during the time these are not booked for commercial advertisements. There may be adaptations used later on transit media and posters as well. Besides the huge national exposure, winners of this competition will also get cash prizes, certificates and exposure on various international outdoor advertising association websites. Participants will also get permission and approval to enter for international advertising competitions.

The entries will be judged by a jury panel comprising:

Noomi Mehta, Chairman, SelvelOne Group

Sunil Vasudeva, Director, Pioneer Publicity

Alok Jalan, Managing Director, Laqshya Group

Pawan Bansal, Chief Operating Officer, Jagran Engage

Pramod Bhandula, Managing Director, JCDecaux India

Arghya Chakraborty, Chief Executive Officer, Times OOH

Amit Sarkar, COO – India, Kinetic

Mandeep Malhotra, President, DDB Mudra Group

Nabendu Bhattacharyya, CEO & MD, Milestone Brandcom

Haresh Nayak, MD, Posterscope

Vivek Lakhwara, President, Rapport India

Abhijit Sengupta, MD & CEO, OAP

Soumitra Bhattacharya, CEO, MOMS

Vasant Jante, Publisher & MD, Outdoor Asia

Sunder Hemrajani, independent consultant

This is the first competition of its kind initiative for creating an exclusive campaign for OOH media on a prominent public service theme. IOAA has said that henceforth, the competition will be an annual event.

Deepa Ankalikar, General Manager, IOAA, informed, “Depending on the participation and enthusiasm, we may even have two such competitions every year. The fact that a well-designed and executed campaign on OOH media can create enormous awareness, and provoke positive action will definitely be brought home by campaigns such as these. Besides, of course, encouraging creatives in the business to engage with the medium in a serious fashion.”

Last date for submission of entries is May 31, 2015. Entries can also be submitted between June 1 and 10, but with a late entry fee of Rs 500 per entry.

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