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Infectious wins Charak Pharma creative mandate

One of the brands in the dossier is Moha:, a new range of natural beauty products. Infectious will be responsible for their positioning and communication requirements

BestMediaInfo Bureau | Mumbai | April 6, 2015

Infectious-Charak-Pharma

Infectious has been signed on as the communications partner for Charak Pharma, a global leader in herbal healthcare. One of the brands in the dossier is Moha:, a new range of natural beauty products. Infectious will be responsible for their positioning and communication requirements.

Charak Pharma has been a dominant leader of herbal healthcare for the last six decades internationally. Their strict adherence to quality standards and stringent process of clinical trials have gained them the trust of experts and customers across more than thirty countries worldwide, including the UK, Greece, Bulgaria, Ukraine, Portugal, Uzbekistan and Algeria.

Moha:, their latest offering, reflects their dedication to a holistic idea of wellness that is in harmony with nature. Meaning ‘attraction’ in Sanskrit, Moha: is a potent range of beauty solutions, enriched with herbal actives, that deeply heals the damages of environmental pollution and stress.

Nisha Singhania and Ramanuj Shastry Nisha Singhania and Ramanuj Shastry

Ramanuj Shastry, Co-founder & Director, Infectious, said, “Creating a beauty brand from scratch is one of the rarest joys of advertising. Thank you, House of Charak.”

Added Nisha Singhania, Co-founder & Director, Infectious, “Natural is gaining momentum and, increasingly, consumers are rejecting artificial. Charak Pharma is one of India’s leading Ayurveda brand and it is our pleasure to partner them.”

Infectious is a media agnostic ideas company founded by Ramanuj Shastry and Nisha Singhania that believes in creating work that solves problems facing brands and businesses. Some of their clients are &TV, Aegon Religare, Elkoha, and Big Bazaar.

Info@bestmediainfo.com

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