Alia Bhatt lends a glamourous touch once again as the Caprese girl in the campaign created by Mumbai-based agency Company
BestMediaInfo Bureau | Delhi | April 17, 2015
Womanâs accessories brand Caprese has unveiled its 2015 Spring Summer Collection with its recently appointed brand ambassador, Alia Bhatt. A TVC, created by Mumbai-based agency Company, showcases the latest collection of handbags. The campaign and collection of products will be seen on TV screens, billboards, social networking sites, retail malls, and so on.
The new campaign is a creative piece of work by Companyâs Managing Partners, KB Vinod and Bhupal Ramnathkar. Filmed at scenic locales in Europe, Alia Bhatt is seen flaunting the new 2015 Spring Summer collection.
Radhika Piramal, Managing Director, VIP Industries, commented, âThis campaign is a reflection of pure fashion with elegance and contemporary style, which is aptly represented by the glamourous Alia Bhatt. We are hoping that through this campaign we are able to get every stylish woman to bring out her true sense of style.â
Speaking about their marketing objective, Sudip Ghose, Vice-President -Marketing, VIP Industries, added, âWe believe that this campaign truly expresses the real meaning of Caprese, which is international fashion. Alia Bhatt, through her charm, enhances the uber style that we plan to communicate to every woman. Our campaign will be successful if we are able to make one out of five women identify with Caprese.â
Detailing his experience of shooting the TVC, KB Vinod said, âThe Caprese girl is back. She explores the new Caprese Spring Summer collection in the magnificent Mediterranean. She continues to define style and good life for the girl next door. Our attempt was to strengthen Capreseâs European heritage and international fashion credentials.â
The on-going campaign will witness a 360-degree marketing approach across print, radio, television and social media.
Creative Agency: Company
Creative Head/ Director: KB Vinod, Bhupal Ramnathkar
Creative Team: Vikrant Markal, Penaaz Damania
Accounts Team: Mitul Desai, Sanjana Asawa
Production House: Snowball Studios
Director of the film: Tejal Patni