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BlueStone invites couples to invest in love this Akshaya Tritiya

The campaign for the online jewellery store has been designed and conceptualised by Jakarta-based agency The Thinking Machine India Asia

BestMediaInfo Bureau | Mumbai | April 20, 2015

BlueStone-TVC Click on the image to watch the TVC.

Celebrating love on the day gold is celebrated, the #lnvestInLove campaign by BlueStone.com showcases the precious investment one makes in their lives for their loved ones, which can re-ignite the spark in relationships by bringing one closer to the other.

Traditionally, making an investment on Akshaya Tritiya is known to be sacred; it brings abundance and love in life and relationships, making it stronger by allowing it to grow and prosper through the most trying times.

The ad film, created by Jakarta-based agency The Thinking Machine Asia, portrays a young urban couple who steal small moments out of their busy schedules to appreciate one another. The husband gifts the wife a beautiful Kuber Yantra pendent from BlueStone, signifying how loving gestures can go a long way in keeping the romance alive.

Commenting on the ad film, Srinivas S, Chief Marketing Officer, BlueStone, said, “Modern, cosmopolitan husbands are quickly finding out that Akshaya Tritiya is no longer an expensive chore. They are beginning to discover the value of what Audrey Hepburn is credited with saying, ‘They say love is the best investment; the more you give, the more you get in return’.” He further said, “The Kuber Yantra collection from BlueStone.com gives a great opportunity to invest in love and renewing the romance in people’s lives, while staying culturally relevant.”

“BlueStone has always had interventions of real love between couples, who are friends first in a marriage of equals. Akshaya Tritiya is all about investments and it being the best time for it, what better thing to invest than in love?” remarked Anil Thomas, Creative Director, The Thinking Machine India Asia.

The TVC:



Client: BlueStone.com

Agency: The Thinking Machine Asia, Jakarta

Creative Director: Anil Thomas, Chief Creative Officer

Director of Film: Anil Thomas

Production House: Next Generation

DOP: Manoj Lobo


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