The English business news channel plans to launch more than 20 new shows in 2015
BestMediaInfo Bureau | Delhi | April 30, 2015
English business news channel Bloomberg TV India has announced a slew of fresh programmng line-up for 2015.
Commenting on the line-up for 2015, Alok Nair, Executive Vice-President and Business Head, Bloomberg TV India, said, âWe have consistently sought to bring content of value to our viewers and this is what has reinforced our position in the business news broadcasting market. Following our signature style, this year we have designed programming with sharper and innovative content. To strengthen our content delivery, we have launched a host of new shows and segments targeted at corporate India. The mood is upbeat and going forward, we plan to launch more than 20 new shows this year.â
âStreet Smartâ has new segments â Trading Day and Dealing Room â which capture the essential insights and early morning market trends when trading begins. âLunch Moneyâ, a mid-day wrap, highlights the big stories from the markets, along with âDeal Streetâ â a segment that talks about the world of venture capitalists, private equity, funding, acquisitions and everything in the world of finance. âMarket Moversâ gives insightful analysis on the biggest stock the market is talking about. âThe World of Midcapsâ gives a detailed insight on all the mid-cap and small-cap stocks of the day. âFrom Logo to Impactâ is an advertising and marketing show.
Elaborating on insight-mining for the channel, Nair said, âWe would delve deeper into the consumer insights and Governmentâs agenda and consistently bring content of value that our viewers and advertisers find engaging. The board has set its sight to become the business and market powerhouse across platforms.â
Meanwhile, Bloomberg TV Indiaâs website, BTVin.com, has also been re-designed to further improve navigation, usability and end-user experience with more business news content. Viewers can also view Bloomberg TV India live on the website.
Nair informed, âIn the last few months, Bloomberg TV India has also managed to capitalise the social media space by connecting viewers across various platforms like Twitter with 45,600-plus followers, Facebook with 85,900-plus likes, and YouTube with over 16,000 subscribers.â