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Bloomberg TV refreshes content line-up

The English business news channel plans to launch more than 20 new shows in 2015

BestMediaInfo Bureau | Delhi | April 30, 2015

bloomberg-tv-india

English business news channel Bloomberg TV India has announced a slew of fresh programmng line-up for 2015.

Alok Nair Alok Nair

Commenting on the line-up for 2015, Alok Nair, Executive Vice-President and Business Head, Bloomberg TV India, said, “We have consistently sought to bring content of value to our viewers and this is what has reinforced our position in the business news broadcasting market. Following our signature style, this year we have designed programming with sharper and innovative content. To strengthen our content delivery, we have launched a host of new shows and segments targeted at corporate India. The mood is upbeat and going forward, we plan to launch more than 20 new shows this year.”

‘Street Smart’ has new segments – Trading Day and Dealing Room – which capture the essential insights and early morning market trends when trading begins. ‘Lunch Money’, a mid-day wrap, highlights the big stories from the markets, along with ‘Deal Street’ – a segment that talks about the world of venture capitalists, private equity, funding, acquisitions and everything in the world of finance. ‘Market Movers’ gives insightful analysis on the biggest stock the market is talking about. ‘The World of Midcaps’ gives a detailed insight on all the mid-cap and small-cap stocks of the day. ‘From Logo to Impact’ is an advertising and marketing show.

Elaborating on insight-mining for the channel, Nair said, “We would delve deeper into the consumer insights and Government’s agenda and consistently bring content of value that our viewers and advertisers find engaging. The board has set its sight to become the business and market powerhouse across platforms.”

Meanwhile, Bloomberg TV India’s website, BTVin.com, has also been re-designed to further improve navigation, usability and end-user experience with more business news content. Viewers can also view Bloomberg TV India live on the website.

Nair informed, “In the last few months, Bloomberg TV India has also managed to capitalise the social media space by connecting viewers across various platforms like Twitter with 45,600-plus followers, Facebook with 85,900-plus likes, and YouTube with over 16,000 subscribers.”

IDEAS-TRANSFORMING-INDIA MARKET_MOVERS

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