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BARC India rolls out new television ratings; releases universe update
The new rating data went live at 3 pm today and is available for download to BARC's subscribers. As per BARC India, the universe size of Cable & Satellite Households is about 55 million
BestMediaInfo Bureau | Delhi | April 29, 2015
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Broadcast Audience Research Council (BARC) has rolled out its new television ratings, which went live today (April 29, 2015) at 3 pm and is available for download to its subscribers. BARC India CEO Partho Dasgupta announced the rollout through a tweet:
Guys @BARCIndia week 16 data is available for download to subscribers @khan_mubin@romilramgarhia@punit_goenka@paritoshZero@rajcheerfull
— Partho Dasgupta (@parthodasgupta) April 29, 2015
With the launch of first viewership data, BARC has also released an update on its universe size. The updated universe covers urban areas across India with population of more than 1 lakh as on March 1, 2015. According to BARC India, the total size of Cable & Satellite Households (CS HHs) is about 55 million.
Out of the 55 million Cable & Satellite Households across the country, the universe size of six metros (Delhi, Mumbai, Kolkata, Chennai, Bangalore and Hyderabad) accounts for 18.677 million. The Delhi and Mumbai markets have almost equal coverage with 4.732 million and 4.470 million Cable & Satellite Households, respectively. While Kolkata's universe is 2.703 million CS HHs, Chennai has 2.591 million CS HHs. Bangalore and Hyderabad have 2.336 million and 1.845 million CS HHs, respectively.
| BARC India Universe Update for 1Lakh+ CS HH's as on March 1, 2015 | |||
| State | Town Class | NCCS | Universe (000s) |
| ANDHRA PRADESH | 10-75L | A | 270 |
| B | 200 | ||
| C | 298 | ||
| D/E | 135 | ||
| 10-75L Total | 903 | ||
| 1-10L | A | 427 | |
| B | 635 | ||
| C | 869 | ||
| D/E | 606 | ||
| 1-10L Total | 2537 | ||
| Metro | A | 681 | |
| B | 437 | ||
| C | 478 | ||
| D/E | 249 | ||
| Metro Total | 1845 | ||
| ANDHRA PRADESH Total | 5285 | ||
| BIHAR | 10-75L | A | 106 |
| B | 61 | ||
| C | 53 | ||
| D/E | 24 | ||
| 10-75L Total | 244 | ||
| 1-10L | A | 167 | |
| B | 166 | ||
| C | 149 | ||
| D/E | 106 | ||
| 1-10L Total | 588 | ||
| BIHAR Total | 832 | ||
| CHHATTISGARH | 10-75L | A | 167 |
| B | 87 | ||
| C | 95 | ||
| D/E | 78 | ||
| 10-75L Total | 427 | ||
| 1-10L | A | 74 | |
| B | 37 | ||
| C | 72 | ||
| D/E | 73 | ||
| 1-10L Total | 256 | ||
| CHHATTISGARH Total | 683 | ||
| DELHI | Metro | A | 2525 |
| B | 1059 | ||
| C | 902 | ||
| D/E | 246 | ||
| Metro Total | 4732 | ||
| DELHI Total | 4732 | ||
| GUJRAT/DNH | 10-75L | A | 929 |
| B | 845 | ||
| C | 691 | ||
| D/E | 262 | ||
| 10-75L Total | 2727 | ||
| 1-10L | A | 215 | |
| B | 364 | ||
| C | 263 | ||
| D/E | 188 | ||
| 1-10L Total | 1030 | ||
| GUJRAT/DNH Total | 3757 | ||
| JHARKHAND | 10-75L | A | 212 |
| B | 142 | ||
| C | 137 | ||
| D/E | 142 | ||
| 10-75L Total | 633 | ||
| 1-10L | A | 82 | |
| B | 60 | ||
| C | 50 | ||
| D/E | 52 | ||
| 1-10L Total | 244 | ||
| JHARKHAND Total | 877 | ||
| KARNATAKA | 1-10L | A | 371 |
| B | 402 | ||
| C | 460 | ||
| D/E | 320 | ||
| 1-10L Total | 1553 | ||
| Metro | A | 1007 | |
| B | 476 | ||
| C | 439 | ||
| D/E | 414 | ||
| Metro Total | 2336 | ||
| KARNATAKA Total | 3889 | ||
| KERALA | 10-75L | A | 1053 |
| B | 1086 | ||
| C | 1064 | ||
| D/E | 329 | ||
| 10-75L Total | 3532 | ||
| 1-10L | A | 309 | |
| B | 257 | ||
| C | 208 | ||
| D/E | 87 | ||
| 1-10L Total | 861 | ||
| KERALA Total | 4393 | ||
| MADHYA PRADESH | 10-75L | A | 434 |
| B | 238 | ||
| C | 252 | ||
| D/E | 113 | ||
| 10-75L Total | 1037 | ||
| 1-10L | A | 220 | |
| B | 223 | ||
| C | 225 | ||
| D/E | 138 | ||
| 1-10L Total | 806 | ||
| MADHYA PRADESH Total | 1843 | ||
| MAHARASHTRA/GOA | 10-75L | A | 801 |
| B | 594 | ||
| C | 576 | ||
| D/E | 179 | ||
| 10-75L Total | 2150 | ||
| 1-10L | A | 488 | |
| B | 473 | ||
| C | 494 | ||
| D/E | 256 | ||
| 1-10L Total | 1711 | ||
| Metro | A | 1813 | |
| B | 1351 | ||
| C | 1056 | ||
| D/E | 250 | ||
| Metro Total | 4470 | ||
| MAHARASHTRA/GOA Total | 8331 | ||
| NORTH EAST/SIKKIM | 1-10L | A | 232 |
| B | 217 | ||
| C | 226 | ||
| D/E | 121 | ||
| 1-10L Total | 796 | ||
| NORTH EAST/SIKKIM Total | 796 | ||
| ODISHA | 1-10L | A | 257 |
| B | 133 | ||
| C | 135 | ||
| D/E | 105 | ||
| 1-10L Total | 630 | ||
| ODISHA Total | 630 | ||
| PB/HR/CH/HP/JK | 10-75L | A | 399 |
| B | 200 | ||
| C | 143 | ||
| D/E | 48 | ||
| 10-75L Total | 790 | ||
| 1-10L | A | 976 | |
| B | 430 | ||
| C | 326 | ||
| D/E | 125 | ||
| 1-10L Total | 1857 | ||
| PB/HR/CH/HP/JK Total | 2647 | ||
| RAJASTHAN | 10-75L | A | 459 |
| B | 273 | ||
| C | 200 | ||
| D/E | 56 | ||
| 10-75L Total | 988 | ||
| 1-10L | A | 350 | |
| B | 238 | ||
| C | 202 | ||
| D/E | 103 | ||
| 1-10L Total | 893 | ||
| RAJASTHAN Total | 1881 | ||
| TAMILNADU/PUDHUCHERRY | 10-75L | A | 365 |
| B | 433 | ||
| C | 429 | ||
| D/E | 151 | ||
| 10-75L Total | 1378 | ||
| 1-10L | A | 511 | |
| B | 737 | ||
| C | 801 | ||
| D/E | 347 | ||
| 1-10L Total | 2396 | ||
| Metro | A | 1006 | |
| B | 642 | ||
| C | 628 | ||
| D/E | 315 | ||
| Metro Total | 2591 | ||
| TAMILNADU/PUDHUCHERRY Total | 6365 | ||
| UP/UTTARAKHAND | 10-75L | A | 805 |
| B | 383 | ||
| C | 403 | ||
| D/E | 205 | ||
| 10-75L Total | 1796 | ||
| 1-10L | A | 833 | |
| B | 580 | ||
| C | 529 | ||
| D/E | 338 | ||
| 1-10L Total | 2280 | ||
| UP/UTTARAKHAND Total | 4076 | ||
| WEST BENGAL | 10-75L | A | 40 |
| B | 38 | ||
| C | 42 | ||
| D/E | 48 | ||
| 10-75L Total | 168 | ||
| 1-10L | A | 168 | |
| B | 267 | ||
| C | 410 | ||
| D/E | 266 | ||
| 1-10L Total | 1111 | ||
| Metro | A | 815 | |
| B | 597 | ||
| C | 824 | ||
| D/E | 467 | ||
| Metro Total | 2703 | ||
| WEST BENGAL Total | 3982 | ||
| Grand Total | 54999 | ||