Mantri takes over from Sharif D Rangnekar and will continue as President till May 2016, when the term of the present Managing Committee ends
BestMediaInfo Bureau | Delhi | April 17, 2015
The Public Relations Consultants Association of India (PRCAI), the apex body of communications and public relations consultancies, has appointed Nitin Mantri, CEO and Managing Partner, Avian Media, as President till May 2016, when the term of the present Managing Committee ends. Prior to this, Mantri was Vice-President of PRCAI.
The decision was taken by the Managing Committee members after present incumbent, Sharif D Rangnekar, CEO and Director of Integral PR, stepped down from the position of President.
On being appointed President, Mantri said, “Sharif (Rangnekar) in the last three years has done some great work for the industry and I hope to continue the momentum. PRCAI is a fantastic organisation. I have enjoyed a long and fruitful association with it. In my role as President, I will continue to underline the importance of high professional standards, support communications professionals across the country and try to improve the public perception of public relations.”
Congratulating Mantri, former President Rangnekar said, “I cannot think of a better person to lead PRCAI than Nitin. The PR industry in India is extremely dynamic and complex. It is evolving rapidly and is filled with opportunities. Nitin understands the changing dynamics of communications and the role of PRCAI in this regard.”
Mantri has been in the public relations industry for over 19 years. He has been one of the most visible proponents of a common code of conduct for the industry in India.
Formed in October 2001, Public Relations Consultants Association of India is a trade organisation that represents India’s public relations’ consultancy sector.