7Up Revive out to top up your body's energy levels this summer

Created by BBDO India, the TVC, which will go on-air this week, highlights the importance of staying hydrated

BestMediaInfo Bureau | Delhi | April 16, 2015

Click on the image to watch the TVC.

After the launch of 7Up Revive in India, PepsiCo India is all set to air a TVC to support the launch. Themed 'Body Ka Top Up', the TVC has been created by BBDO India and highlights the importance of staying hydrated when one is out and about in the sun.

Scheduled to go on-air this week, the film begins with group of youngsters enjoying a game of beach-volleyball on a sunny day. However, they soon feel thirsty and sweaty and opt for a break. They go to a shack and ask for a 'top up', to which the shack owner responds that they will find the mobile shop in the main market. The group grins and says that they are not looking for a mobile top-up, but 'Body ka top Up'. The protagonist then reaches out for a bottle of 7Up Revive.

Speaking on the TVC, Vidur Vyas, Senior Director - Marketing at PepsiCo India, said, “Our objective is to educate consumers and create a new category of products starting from 7Up Revive. The film is simple, it talks about how with the goodness of vitamins B3, B6 and B12 and electrolyte like Sodium and Potassium, 7Up Revive helps to re-energise and replace the fluids the body needs.”

Commenting on the creative, Sandipan Bhattacharyya, Executive Creative Director, BBDO India, said, “Habit often stems from relevance, and this idea attempts to give consumers a relevant metaphor for replenishing what the body loses in the sun. The film kicks off a surround campaign that will see 'Body ka top Up' find even more relevance across various consumer touch points.”

The TVC:

https://img-cdn.thepublive.com/filters:format(webp)/

Credits:

Creative Agency: BBDO India

Chief Creative Officer: Josy Paul

Executive Creative Director: Sandipan Bhattacharyya

Business Director: Rajesh Sikroria

Creative Director: Ajitesh Verma, Anunay Rai

Creative Group Head: Gurdev Singh

Account Management: Gireesh Gupta, Aditya Gupta

Director for the film: Steven Ada

Production House: Dreamcatchers

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