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Zee Café to air entire Season 3 of ‘House of Cards’ in 2 days, this April

This concept adapted by Zee Café is part of a new programming innovation that will showcase latest new shows in a marathon format

House-of-Cards-1

Zee Café will be airing all 13 episodes of Season 3 of political drama ‘House of Cards’ on April 4 and 5, 5 pm onwards. This is the first time ever that an English GEC is telecasting all the episodes of the latest season at one go – a strategic move to address the Indian viewers’ desire to binge watch several episodes instead of having to wait a week to see another installment.

This concept adapted by Zee Café is part of a new programming innovation that will showcase latest new shows in a marathon format. ‘House of Cards’ is the maiden show in this offering with several more exciting shows lined up for the upcoming year.

Sharlton Menezes Sharlton Menezes

Speaking on the concept, Sharlton Menezes, Head – Content & Marketing, Zee Café, said, “‘House of Cards’ already ranks among the most influential series in television history. The marathon of Season 3 on Zee Café is sure to give the channel the viewership clout and further transform how the audience watches and defines ‘television’. With this, we aim to leverage this insight by adding value to an Indian viewer’s individual experience.”

The proposition for ‘House of Cards’ Season 3 marathon is #GearUp, which will be integrated in all of Zee Café’s communication across platforms – On-Air and Digital, thus focusing on the idea to highlight the ingenuity of this programming format, which has been derived from the viewer insight that people hate waiting for episodes of their favorite shows on a weekly basis.

Media contact:

Titiksha Burman Email: Titiksha.burman@zee.esselgroup.com Mobile: 9821311536

Nishant Muttreja Email: Nishant.muttreja@zee.esselgroup.com Mobile: 9820662240

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