Tyroo launches 'Native Product Ads' for app developers

The product will enable constant monetisation for app developers through transactional advertisers like e-commerce players

BestMediaInfo Bureau | Mumbai | March 4, 2015

Tyroo, the mobile ad-tech platform, has announced the launch of first of its kind Native Product Ads for app developers at the Mobile World Congress, Barcelona, 2015. The product, currently available on Android, will enable constant monetisation for app developers through transactional advertisers like e-commerce players and other mobile-first businesses.

Following the launch of Native Product Ads, Tyroo aims to drive over 100 million transacting customers through publisher partners and innovative native product ad platform in the next two years. Tyroo will soon be announcing the launch of iOS and Windows version of the product.

Tyroo informed that product ads would appear natively in an application with product recommendation for consumers targeted through millions of data points. The ads enriched with native design will enable the consumer to experience shopping within their favourite applications, leading to high yield and increase in time spent for app developers.

Speaking on the launch, Siddharth Puri, CEO, Tyroo, said, “In-app product ads analyse Tyroo's big data engine to pre-target, target and re-engage user basis data points being captured from various data partners such as telcos/ advertiser CRM, etc., on mobile devices, thereby providing transacting consumers to Tyroo's advertisers and a constant high yielding product ads to in-app developers.”

“We have been committed to drive large scale performance for our advertisers through data, product ads, video and affiliate through our ad tech platforms on mobile. Product Ads for app developers is a big step towards this commitment. A product of this nature launched by an Indian company goes a long way to prove the potential held by ad tech players in India,” added Manish Vij, Founder & CEO, SVG Media.

Native Product Ads are expected to benefit an advertiser substantially, including big data recommendation engine, auction engine for bids at SKU level, product discovery across distributed platforms, increase in user engagement, and integration API for bidding, among others.

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