Tropicana Slice continues its love affair with mangoes

JWT has created a new TVC to support the launch of Tropicana Slice Alphonso, featuring brand ambassador Katrina Kaif, along with Aditya Roy Kapur

BestMediaInfo Bureau | Delhi | March 30, 2015

Click on the image to watch the TVC.

Tropicana Slice aims to deliver the rich authentic taste experience of the Ratnagiri Alphonso mangoes to the Indian consumers with the launch of a new variant – Tropicana Slice Alphonso.

The brand has launched a new TVC to support this launch featuring brand ambassador Katrina Kaif, along with Aditya Roy Kapur. The TVC, created by JWT, brings to fore the delicious indulgence that is Tropicana Slice Alphonso through the playful chemistry between these two stars.

The TVC shows Katrina enter a mango orchard and pluck a ripe Alphonso mango, when Aditya confronts her, pointing out that it is a private farm. Katrina playfully distracts him, while she runs to a shed with the mango, only to find it full of crates of Tropicana Slice Alphonso bottles. She picks up a crate and puts it in her car and makes good her escape, waving cheerily to Aditya.

Vidur Vyas, Senior Director - Marketing, PepsiCo India, commented, “Tropicana Slice has always focused on bringing to consumers new exciting innovations backed by consumer insights, thereby taking the mango indulgence to the next level. Last year, we launched Slice varietals – Kesar, Dussehri and Banganapalli, made from three most loved varieties of mangoes and this year, we complete the range by launching Alphonso, widely regarded as the king of mangoes. Tropicana Slice Alphonso sources its pulp from handpicked Ratnagiri Alphonso mangoes.”

He further said, “The campaign is supported by an exciting new TVC. We launched the king of mangoes with the queen of Indian hearts, Katrina Kaif, along with the dashing Aditya Roy Kapur in an interesting cameo. Both have incredible chemistry together and will keep the audience engaged throughout.”

Commenting on the campaign, Sumati Singh, Executive Creative Director, JWT, said, “Tropicana Slice has always epitomised the love affair between mangoes and mango lovers. This year, we have extended that love affair, wherein Katrina is in pursuit of the King of Mangoes – the royal Alphonso. The look and feel for this year's campaign is very fresh and contemporary, set in a brilliant mango orchard. We are thrilled with this campaign and are confident that Alphonso will add to the legacy of Tropicana Slice, bringing the brand even closer to the consumers' hearts.”

The TVC:

https://img-cdn.thepublive.com/filters:format(webp)/

Credits:

Creative Agency: JWT

Executive Creative Director: Sumati Singh

Executive Business Director: Babita Baruah

Executive Planning Director: Mythili Chandrashekhar

Director for the film: Karina Taira

Production House: Cutting Edge Films

Media Planning: Mindshare

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