Triton Communications launches digital outfit Digimo

Rohit Kaul takes charge as CEO of the unit. He joins in from Mobilox Innovations, where he spent the last three years as COO

BestMediaInfo Bureau | Mumbai | March 13, 2015

Triton Communications has announced the launch of its digital agency, Digimo. A statement from the agency informed that contrary to existing practices, the planning teams of both digital and mainline will co-author the brand and communications strategy from inception. Triton India has appointed Rohit Kaul as CEO of the outfit. He joins in from Mobilox Innovations, where he spent the last three years as COO.

“This approach will help clients reach their TG with the optimum mix of their content consumption platforms. Whilst the brand proposition is broadcast via mainline. A return path on digital will ensure consumer interactivity in a bi-directional mode on various digital and mobile platforms. Thereby enabling marketers to maximise their ROI,” the statement added.

Commenting on the launch, Ali Merchant, Director, Triton, said, “The continued symbiotic evolution of technology and consumer expectations is fuelling on-demand marketing. Hence, digital marketing is entering more unchartered and challenging territories. And, with digital marketing becoming integral to our clients' marketing mix, we decided to enter this domain not with a baby step, but with a giant leap. I welcome Rohit on board and am sure, given his overall rich multimedia experience of being a business leader, especially digital, he will make this venture a great success.”

On his new role, Kaul said, “The industry and era that we are in respects innovation and not tradition. This is a critical time to be digital plus and provide optimum solutions to marketers for maximum ROI. As technology evolves, we will have to be a step ahead with distinctive solutions to our clients. Digimo will ensure holistic digital and mobile strategy solutions to enable brands connect with consumers in their respective digital worlds.”

Prior to Mobilox, Kaul has worked in leadership positions across Netcore Solutions, HT Media, Star India and Zee Television.

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