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The 8th Cup: Taproot’s ‘Farmer Suicide’, JWT’s Nike India work win laurels

Dentsu Inc wins 5 Cups, followed by Taproot India with 4 Cups & Hakuhodo with 2 Cups. JWT India, Ace Saatchi & Saatchi Manila & BBDO Singapore win 1 Cup each

BestMediaInfo Bureau | Delhi | March 9, 2015


Entries from AdFest 2014 have won 14 Cups at this year’s Intercontinental Advertising Cup Awards, which took place on March 5, 2015 in Ljubljana, Slovenia.

The Grand Cup went to The Hornbach Hammer, the campaign created by German agency Heimat for DIY superstores Hornbach.

Dentsu Inc won a total of five Cups this year, with three Cups awarded to Dentsu Inc Nagoya for Mother Book, and two Cups awarded to Dentsu Inc Tokyo for Sound of Honda/ Ayrton Senna 1989.

Taproot India won four Cups for The Times of India’s ‘Farmer Suicide’ campaign.

Hakuhodo Inc, Tokyo won two Cups for Rice-Code, while JWT India, Mumbai, Ace Saatchi & Saatchi, Manila and BBDO Singapore won one Cup each.

The Intercontinental Advertising Cup was established in 2007 by organisers of the world’s three biggest regional advertising festivals: Asia Pacific’s AdFest, Ibero-American FIAP and New European Golden Drum. From the first year onwards the ADC*E, Art Director’s Club of Europe, is also a member.

The mission of The Cup is the affirmation of locally inspired creativity. It is a very new international concept that makes it possible for local creativity to be judged on a global scale by its local merit.

This year’s Cup jury awarded 36 Cups and one Grand Cup in total. AdFest won the highest number of Cups this year with 14 winners, followed by FIAP with 11 Cups and ADC*E with 11 Cups.

“AdFest would like to extend its congratulations to this year’s winners,” said AdFest President Jimmy Lam. “The Cup is an incredibly unique festival, thanks to its singular focus on local culture, so it is wonderful to see such a strong performance from Asia Pacific agencies again this year.”

Cup winners 2014 from AdFest:

Entry Title:                              Farmer Suicide 1, 2, 3

Brand:                                     The Times of India

Advertiser:                              Bennett Coleman

Agency:                                   Taproot India

Production Company:             Taproot India

City:                                        Mumbai

Cups:                                      1) Products & Services: Best of Social Engagements

2) Media: Best of Press

3) AdMaking: Best Use of Local Culture

4) AdMaking: Best of Craft


2013 Gold Lion Winner FARMERS' SUICIDES. Click on the image to enlarge. Click on the image to enlarge.

Entry Title:                              Mother Book

Brand:                                     Bell-Net Obstetrics

Advertiser:                              Bell-Net Obstetrics

Agency:                                   Dentsu Inc

Production Company:             Openends Inc

City:                                        Nagoya

Cups:                                      1) Products & Services: Best of Health & Personal Care

2) Media: Best of Publications

3) Media: Best of Design

Entry Title:                              Sound of Honda/ Ayrton Senna 1989

Brand:                                     Internavi

Advertiser:                              Honda Motor

Agency:                                   Dentsu Inc

Production Company:             Dentsu Creative X Inc

Sound Production:                  Qosmo Inc

Special Effects:                        Rhizomatiks Co Ltd

City:                                        Tokyo

Cups:                                       1) Products & Services: Best of Other Vehicles & Accessories

2) AdMaking: Best of Craft for Production

Entry Title:                              Rice-Code

Brand:                                     Inakadate Village Office

Advertiser:                              Inakadate Village

Agency:                                   Hakuhodo Inc

Production Company:             Nippon Movie

City:                                        Tokyo

Cups:                                       1) Products & Services: Best of Food

2) Media: Best of Direct Marketing

Entry Title:                             Parallel Journeys

Brand:                                     Nike

Advertiser:                              Nike India

Agency:                                   JWT India

Production Company:             RDP Films

City:                                        Mumbai

Cups:                                       1) Products & Services: Best of Sports


Entry Title:                              ZZZ Radio

Brand:                                     Pampers Diaper

Advertiser:                              P&G

Agency:                                   Ace Saatchi & Saatchi

Production Company:             Post Manila

Sound Production:                   Cutting Edge

City:                                        Manila

Cups:                                       1) Media: Best of Radio

Entry Title:                              Guinness Draught In A Bottle: Deux/ Trois/ Quatro

Brand:                                     Guinness

Advertiser:                              Asia Pacific Breweries Singapore

Agency:                                   BBDO

City:                                        Singapore

Cups:                                       1) AdMaking: Best of Craft

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