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Sony Bravia Triluminos HD LED TV takes the colour experience to a new level

Conceptualised by Hakuhodo Percept, the campaign allows the viewers to experience the magic of colours while experiencing the best of cricketing action during WC

BestMediaInfo Bureau | Mumbai | March 2, 2015

Sony-Bravia-Triluminos-HD-LED-TV Click on the image to watch the TVC.

Sony has created a new television commercial for the Sony Bravia Triluminos HD LED TV, which promises to enhance the experience of consumers while watching the ICC World Cup. The new TVC conceptualised by Hakuhudo Percept allows the viewers to experience the magic of colours while experiencing the best of the cricketing action.

The 30-second film is an everyday story of three young children, who are bullied by the big boys on the cricket ground, who don’t allow them to play. It is then that the children discover their own spectacular field of colours and how they feel the magic when they land in the world of colours. It ends with the voice-over: ‘The most colourful cricket experience’ - with new Triluminos LED Sony Bravia.

Elvis Sequeira Elvis Sequeira

Commenting on the campaign, Elvis Sequeira, COO, Hakuhodo Percept, said, “With the Sony Bravia Triluminos HD LED TV, it was a unique opportunity to take the true-to-life colour experience to a new level. In fact, its innovative technology makes for extremely stunning and colourful visuals.”

Sabuj Sengupta Sabuj Sengupta

Adding further, Sabuj Sengupta, Executive Creative Director, Hakuhodo Percept, said, “Our creation of a fantasy world of colours, coupled with children, cricket and emotions, heighten the viewing experience. The creation of a larger-than-life visual drama, with giant splashes of colour, brings about a vibrant tech-edge spectacle.”

Commenting on the new campaign, Ryusuke Fukushima, Head - Marketing Communication, Sony India, said, “We wanted to highlight the incredible colours that that mark our new Triluminos technology. These colours can enrich the complete cricket viewing experience manifold. At the time of the World Cup, this is the centre of our communication and the TVC has conveyed it effectively.”

The TVC:



Client: Sony India

Brand/Product: Sony Bravia Triluminos HD LED TV

Agency: Hakuhodo Percept

COO: Elvis Sequeira

National Planning Head: Jayanto Banerjee

ECD: Sabuj Sen Gupta

VP: Saptarshi Sengupta

Copy Group Head: Tripti Kakkar

ACD Art: Niloy Som

Account Director: Neha

Production House: Film Farm

Director: Jim Weeden

Producer: Anirudh Bagchi


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