Sony Bravia Triluminos HD LED TV takes the colour experience to a new level
Conceptualised by Hakuhodo Percept, the campaign allows the viewers to experience the magic of colours while experiencing the best of cricketing action during WC
BestMediaInfo Bureau | Mumbai | March 2, 2015
Sony has created a new television commercial for the Sony Bravia Triluminos HD LED TV, which promises to enhance the experience of consumers while watching the ICC World Cup. The new TVC conceptualised by Hakuhudo Percept allows the viewers to experience the magic of colours while experiencing the best of the cricketing action.
The 30-second film is an everyday story of three young children, who are bullied by the big boys on the cricket ground, who don't allow them to play. It is then that the children discover their own spectacular field of colours and how they feel the magic when they land in the world of colours. It ends with the voice-over: 'The most colourful cricket experience' - with new Triluminos LED Sony Bravia.
Commenting on the campaign, Elvis Sequeira, COO, Hakuhodo Percept, said, “With the Sony Bravia Triluminos HD LED TV, it was a unique opportunity to take the true-to-life colour experience to a new level. In fact, its innovative technology makes for extremely stunning and colourful visuals.”
Adding further, Sabuj Sengupta, Executive Creative Director, Hakuhodo Percept, said, “Our creation of a fantasy world of colours, coupled with children, cricket and emotions, heighten the viewing experience. The creation of a larger-than-life visual drama, with giant splashes of colour, brings about a vibrant tech-edge spectacle.”
Commenting on the new campaign, Ryusuke Fukushima, Head - Marketing Communication, Sony India, said, “We wanted to highlight the incredible colours that that mark our new Triluminos technology. These colours can enrich the complete cricket viewing experience manifold. At the time of the World Cup, this is the centre of our communication and the TVC has conveyed it effectively.”
The TVC:
Credits:
Client: Sony India
Brand/Product: Sony Bravia Triluminos HD LED TV
Agency: Hakuhodo Percept
COO: Elvis Sequeira
National Planning Head: Jayanto Banerjee
ECD: Sabuj Sen Gupta
VP: Saptarshi Sengupta
Copy Group Head: Tripti Kakkar
ACD Art: Niloy Som
Account Director: Neha
Production House: Film Farm
Director: Jim Weeden
Producer: Anirudh Bagchi