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IRS 2014 released; TOI, Dainik Jagran retain top slot

One publication each in English, Hindi and Language dailies categories witnesses decline in the latest round of IRS

BestMediaInfo Bureau | Delhi | March 27, 2015

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Media Research Users Council (MRUC) has released IRS 2014 data today which will be a one-time release, similar to IRS 2013.

According the latest round, Dainik Jagran has topped across the languages with an AIR of 1,66,31,000 against last year’s 1,55,27,000. Hindustan remained the second most read daily with 1,47,46,000 of AIR while Dainik Bhaskar remains at No. 3 with an AIR of 1,38,30,000. Malayalam daily ‘Malayala Manorama’ is the fourth most read daily in India with an AIR of 88,03,000.

Among English dailies, The Times of India remains numero uno with an average issue readership of 75,90,000 against last year’s 72,54,000. Hindustan Times has also registered growth and recorded an AIR of 45,15,000. The Hindu remains third largest read English daily with a readership of 16,22,000.

Malayala Manorama has retained its leadership position among language dailies with an AIR of 88,03,000. Tamil daily ‘Daily Thanthi’ retains No. 2 position with an AIR of 82,83,000. Malayalam daily ‘Mathrubhumi’ remains the most read language daily with a readership of 60,20,000. Marathi daily ‘Lokmat’ has jumped to fourth position and recorded an AIR of 58,87,000.

IRS 2014 Topline Findings:

Info@BestMediaInfo.com

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