One publication each in English, Hindi and Language dailies categories witnesses decline in the latest round of IRS
BestMediaInfo Bureau | Delhi | March 27, 2015
Media Research Users Council (MRUC) has released IRS 2014 data today which will be a one-time release, similar to IRS 2013.
According the latest round, Dainik Jagran has topped across the languages with an AIR of 1,66,31,000 against last yearâs 1,55,27,000. Hindustan remained the second most read daily with 1,47,46,000 of AIR while Dainik Bhaskar remains at No. 3 with an AIR of 1,38,30,000. Malayalam daily âMalayala Manoramaâ is the fourth most read daily in India with an AIR of 88,03,000.
Among English dailies, The Times of India remains numero uno with an average issue readership of 75,90,000 against last yearâs 72,54,000. Hindustan Times has also registered growth and recorded an AIR of 45,15,000. The Hindu remains third largest read English daily with a readership of 16,22,000.
Malayala Manorama has retained its leadership position among language dailies with an AIR of 88,03,000. Tamil daily âDaily Thanthiâ retains No. 2 position with an AIR of 82,83,000. Malayalam daily âMathrubhumiâ remains the most read language daily with a readership of 60,20,000. Marathi daily âLokmatâ has jumped to fourth position and recorded an AIR of 58,87,000.
IRS 2014 Topline Findings: