Hindustan comes out as 2nd largest Hindi daily newspaper with a readership of 1.47 crore. Mint is No. 2 business daily
BestMediaInfo Bureau | Delhi | March 31, 2015
HT Media Group, in a press statement, has claimed growth of all of its major publications in the latest Indian Readership Survey 2014. According to the statement, the group’s Hindi daily Hindustan, English daily Hindustan Times and business daily Mint have reaffirmed their positions as the No. 2 newspaper in their respective category. Hindustan Times has also remained the No. 1 newspaper of Delhi-NCR while it has further strengthened its position as the No. 2 daily in Mumbai.
Commenting on the performance, Shantanu Bhanja of HT Media Group said, “These numbers reflect not just our growth in readership; they accentuate our readers’ support for our journalism that enriches their lives through credible, relevant and insightful content, day after day, with coverage and initiatives that keep raising issues that matter to them. Our Editorial teams work relentlessly to try and solve these issues and make our cities better each day, and our Business teams ably assist them in taking these initiatives beyond the paper and into the homes and lives of our readers through initiatives like HT CleanMyMumbai/Delhi, Hindustan Masti Marg, Hindustan Aap Ke Dwar, amongst others. Also, with this outstanding set of results, which underline both the growth and the quality of our audiences, we are even better poised to serve the advertising needs of our customers."
According to the latest round of the Indian Readership Survey released last week by MRUC, Hindustan Times has continued to grow its readership in all markets, adding nearly 1.8 lakh daily readers (Average Issue Readership, or AIR) since IRS 2013.
The press statement, on the basis of IRS 2014, points out that Hindustan Times has re-established itself as the No. 1 newspaper for the fourteenth time in a row in Delhi. HT also continues to be the most read newspaper of Delhi-NCR with more than 23 lakh daily readers, extending the lead over nearest competitor, The Times of India, to nearly 6.5 lakh. Of this, HT’s lead is 5.8 lakh over TOI among the educated and affluent readers (NCCS A). Also, in Delhi NCR, more than 18 lakh readers read only HT and not TOI.
In Mumbai, HT has grown its readership significantly once again to 14.35 lakh, which is nearly two-thirds of the readership of TOI. It is now the unquestioned No. 2 daily in the city, ahead of Mumbai Mirror and DNA put together. What’s more, as many as nine lakh readers in Mumbai have opted to read HT and cannot be reached by TOI. Further, more than 70% of HT’s readers in Mumbai belong to the premium segment of NCCS A readers.
HT further strengthened its No. 2 position in Punjab/Chandigarh by growing readership more than 32% to 2.1 Lakh.
The IRS 2014 reaffirmed Hindustan as the second largest newspaper in the country with a readership of 1.47 crore. Hindustan continues to be No.1 in Bihar, Jharkhand and Uttarakhand, and a strong No. 2 in UP and Delhi.
In Bihar, Hindustan leads the No. 2 player, Dainik Jagran, by 13.7 lakh readers. In Jharkhand, it leads the No. 2 player, Prabhat Khabar, by 2.2 lakh readers. In Uttarakhand, Hindustan leads the No. 2 player, Dainik Jagran, by nearly 1 lakh readers. In UP, Hindustan is the No. 2 daily and leads the third player, Amar Ujala, by 12.3 lakh readers.
Mint, HT Media’s business daily consolidated its No. 2 position among business dailies in India, registering a 12% growth in readership. Mint has now crossed a new benchmark with over 3.04 lakh readers. The paper enjoys the most premium readership profile, with over 51% in the NCCS A1, and over 87% readers belonging to NCCS A, a reflection of its growing footprint among the premium audiences in India’s leading metros.