Housing.com assigns OOH media mandate to Milestone Brandcom

The win comes on the back of a media pitch initiated in January 2015, which saw participation of agencies like  DDB Mudra, Madison, Laqshya Media and others

BestMediaInfo Bureau | Delhi | March 11, 2015

In a recently concluded high profile media pitch, Milestone Brandcom has bagged Housing.com's out-of-home media assignment. The media pitch was initiated in January 2015 and saw participation of agencies like DDB Mudra, Madison, Laqshya Media and others. After multiple rounds of the pitch, Milestone Brandcom was announced as AOR.

Pratik Seal

Commenting on the development, Pratik Seal, CMO, Housing, said, “We are excited to have Milestone Brandcom on board. At Housing, we are always keen to work with people and organisations that are passionate and enthusiastic about their work and have a clear vision just like us. We are absolutely confident that our partnership with Milestone Brandcom will be very successful.”

Nabendu Bhattacharyya

Reacting to the win, Nabendu Bhattacharyya, CEO & Managing Director, Milestone Brandcom Group, said, “We are delighted to win a prestigious account like Housing, we truly enjoy working on brands driven by such enthusiastic talented entrepreneurs. Housing also has an enviable marketing team. The housing and real estate sector is a much unorganised space, there was a gripping need for consumers to have a single organised player to plug in the need gap for Indian consumers. I am confident that OOH media, teamed up with our efficient strategic approach, will help housing create the desired awareness and brand imagery in the market.”

Housing was established in 2012 by a group of IIT alumni and recently received substantial investment from SoftBank Group. Housing is amongst the fastest-growing players in the online real estate space. In most recent news, Housing has also partnered with Google Now. Housing recently unveiled its new brand identity, along with a new logo, a revamped website and mobile app.

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