With this ad delivery and tracking system in place, Google has kickstarted its foray into the world of television measurement
BestMediaInfo Bureau | Mumbai | March 23, 2015
Google Fiber, the broadband Internet and TV service from the Internet search giant, is set to add television viewership tracking to its list of offerings. In the companyâs product forum, the Google Fiber team has announced the trials of TV ad delivery as part of their local services in Kansas City. With this feature, viewers could be shown locally relevant TV ads during existing ad breaks, along with national ads, on live TV and DVR-recorded programmes.
Google informed that Fiber TV ads would be digitally delivered in real time and could be matched based on geography, the type of programme being shown (for example, sports or news), or viewing history. Users can also opt out of seeing ads that are based on viewing history from the Fiber TV settings.
Pointing out the similarities of features with digital ads, the forum post explained that advertisers will only pay for ads that have been shown, and can limit the number of times an ad is shown to a given TV.
With this ad delivery and tracking system in place, Google has kickstarted its foray into the world of television measurement, and with its experience in the digital space and the connected nature of the Fiber TV set, the industry is set for a change in the way viewership could be tracked in the coming years. Even though Google Fiber doesnât have the wide reach enjoyed by traditional media companies, the expansion and adoption of the services has been growing every month in the US.