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Flipkart shows how to make elegant homes

The ‘Ghar Baithe Ghar Sajao’ TVC created by Happy Creative Services highlights the convenience of the new Home category launched by Flipkart

BestMediaInfo Bureau | Delhi | March 20, 2015

Flipkart Click on the image to watch the TVC.

After paving the way in various product categories ranging from electronics to fashion, Flipkart has now launched its collection of Home products – home furnishings, home décor, kitchen essentials and a lot more. To bring this alive, Flipkart has launched a TVC created by Happy Creative Services, Bengaluru.

The ‘Ghar baithe ghar sajao’ ad film captures a beautiful moment between a young couple as they are in the process of moving into their new home. Along with the TVC, there will be an integrated digital and social media campaign that will talk about the brand new range and how it can help make elegant homes.

Shoumyan Biswas, Sr. Director – Marketing, Flipkart, commented, “The home products market in India is very fragmented. This makes shopping for one’s home a very cumbersome and time consuming process. With the ‘Ghar Baithe Ghar Sajao’ campaign, we are letting our customers know that they now have access to a wide variety of home related products under one roof, making it an extremely easy and convenient process to set up their dream home.”

“With more and more Indians growing accustomed to shopping online, we are positive that Flipkart has entered this segment at the right time. The home category market is expanding rapidly and will be the next big thing in Indian e-commerce,” Biswas added.

Naren Kaushik, Creative Director at Happy Creative Services, said, “The modern day couple is very ambitious and mobile. And every time they move, the busy lifestyle doesn't leave them with much time to set up their homes, even though it is a momentous occasion in their lives. ‘Ghar baithe ghar sajao' is the perfect solution for such a couple or family. At the click of a button, shopping for one’s home becomes so much more convenient. And this is what we have tried to communicate through the campaign.”

The TVC:



Ageny: Happy Creative Services

CEO: Kartik Iyer

Chief Creative Officer: Praveen Das

COO: Siddartha Roy

Creative Director: Naren Kaushik

Copy Group Head: Deepak M

Creative Controller: Aswin Sridhar

Art Director: Jayaraj K J

Group Account Director: Ameya Lokhande

Senior Account Manager: Keshav PN

Production House: Potli Baba

Director: Piplu R Khan

Producer: Arjun Chauhan, MS Belliappa

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