The series of four web films, part of a digital campaign titled #FlipkartThanksYou, have been conceptualised by Dentsu Webchutney Innovation Labs
BestMediaInfo Bureau | Mumbai | March 4, 2015
Flipkart’s latest digital campaign, #FlipkartThanksYou, pays tribute to the close relations who shaped our lives during the growing up years. The series of four web films pay tribute to the mother who always made sure her children had variety, the father who taught his children the value of money, the sister who helped her siblings be always ‘on trend’ and the unforgettable ‘abroadwale’ uncle and his imported brands that earned one the envy of friends.
The web campaign has been conceptualised and executed by Dentsu Webchutney Innovation Labs, and have been produced by Native Films.
Speaking about the campaign, Shoumyan Biswas, Senior Director, Marketing, Flipkart, said, “As individuals, while growing up, each one of us, have learnt some of our ‘life’s valuable lessons’ from our closest relationships. These relations have come to define who we are and what choices we learn to make in life. And what better way to celebrate the Flipkart brand than with a campaign that pays tribute and a heartfelt thank you to all such relations! But it doesn’t stop there, it blends them perfectly into the various aspects of our business that make Flipkart the great brand that it is today.”
Elaborating on the campaign’s thought process, Gautam Reghunath, AVP, South, Dentsu Webchutney Innovation Labs, said, “There are simple everyday truths in these films. I remember a bunch of us sitting across a table throwing family stories at each other and we ended up with a series of heart-warming scripts in no time. Digital video content is an area we have been spending a lot of energy on recently and there is a lot more where this came from.”
Omkar Sane, Creative Director, Webchutney added here, “It was a simple insight – as all insights are – one that turned into stories about relationships and their value in our lives. It’s personal, but at the same time universal.”
The four web films:
Agency: Dentsu Webchutney Innovation Labs
Production House: Native Films
Director: Albin Jaison