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First set of speakers announced for Lions Innovation 2015

The inaugural edition of the two-day ‘festival within The Festival’ that fuses data, technology and ideas will be held on June 25 and 26

BestMediaInfo Bureau | Mumbai | March 5, 2015


Cannes Lions has announced the first set of speakers for the Lions Innovations 2015. The inaugural edition of the two-day ‘festival within The Festival’ that fuses data, technology and ideas will be held on June 25 and 26.

“The Lions Innovation programme is a representation of our belief that great ideas can come from anywhere, and to bring it together, we looked further afield for sources of inspiration than ever before,” said Cannes Lions Chairman, Terry Savage, confirming that a groundbreaking keynote from NASA would be part of the line-up.

Dr Francesca DeMeo, Planetary Scientist and Hubble Fellow at the Harvard-Smithsonian Center for Astrophysics and Jason Kessler, NASA’s Asteroid Grand Challenge Programme Executive, will join Tyler DeAngelo, Executive Creative Director, McGarryBowen, on stage for the session, which, Savage said, “will epitomise the spirit of the festival”.

“‘Innovation’ means venturing away from familiar ground into uncharted territory to create something new and valuable,” he said. “And with its vision to reach for new heights and reveal the unknown in ways that ultimately benefit humankind, there could be no greater embodiment innovation than NASA,” he added.

Much of the Lions Innovation programme will also be dedicated to exploring the role of data and technology as the impetus for ideas.

In ‘Changing the Formula’, Konrad Feldman, CEO of Quantcast, and Justin Pearse, MD of The Drum Works, will assist former Formula 1 driver David Coulthard to demonstrate that data is no longer just an output, but increasingly the input into the ideas that drive us.

‘The CTO Exposed: What it Takes to Create Remarkable Products’ will bring together fellow Chief Technology Officers and innovation evangelists, AKQA’s Ben Jones and Nike’s Chris Satchel to share the reasons why they see technology as a kind of magic that will continue to transform brands.

CP+B’s Chairman, Chuck Porter, will join his Chief Digital Officer, Ivan Perez-Armandariz, and Karen Kaiser, Domino’s VP of Advertising, to discuss how collaboration created superior products, revolutionised online ordering and delivery systems, and unearthed unique ways to resonate with consumers and culture in ‘Philosophies on Creativity, Innovation and Why Domino’s Works’.

A press note from the organisers noted that with only 17 per cent of the tech workforce is made up by women, the innovation gender gap will also be highlighted by the festival.

Sarah Wood, Co-founder & COO of Unruly; Deirdre McGlashan, Global Chief Digital Officer of Mediacom; and Kathryn Parsons, Co-founder & Co-CEO, Decoded, will examine how the talent crunch will impact the digital economy in their session, ‘How the Gender Gap Could Derail the Global Creative Tech Sector’, suggesting ways companies can better support women in the workplace.

The Lions Innovation programme will unfold in-the-round, across three dedicated stages. Seminar-style keynotes by international thought leaders, including those mentioned above, will be delivered on the Inspiration Stage. Sessions on the Discovery Stage will break down tech trends and feature live displays. While the Experience Stage will feature interactive educational sessions designed kick-start or accelerate in-house innovation within brands and agencies.

Putting their weight behind Lions Innovation will be 11 Founding Partners representing the breadth of the industry: AudienceScience, Experian, Google, Marketo, MEC, MediaMath, Ohal, Oracle - Datalogix, Rubicon Project, Teradata, and The TradeDesk.

Passes to the festival can be booked standalone, but for the launch year only, holders of a Classic 7-day Cannes Lions pass will also be able to attend Lions Innovation. Entries to the Innovation Lions and Creative Data Lions are now open and submissions will be accepted till March 27, 2015. Winners from both categories will be revealed at the Lions Innovation awards ceremony on Friday, June 26.

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