Durex Connect app enables phones to 'sleep' together

The app allows one to synchronise his phone with his partner's, so that at an agreed time, it will put the handsets to sleep, thus removing all distractions

BestMediaInfo Bureau | Delhi | March 27, 2015

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Durex has revealed the final chapter of its 'Durex Connect' campaign by releasing a smartphone app that helps people do exactly that, just in time for Earth Hour.

The app follows an elaborate set-up three weeks ago, where a video was released on a technological breakthrough that could revolutionise people's sex lives. The video, which went viral with over 40 million views, showed tech-obsessed couples' reactions to the revelation that the bedroom miracle they needed was simply the 'off' button.

Following a research by Durham University about the obsessive impact of technology in people's relationships, Durex has developed an app that offers a simple solution: it synchronises our phones to sleep together, so we can too.

Ukonwa Ojo, Head of Global Brand Equity at Durex, commented, “The Durex Connect film followed the volunteer couples on an emotional and reflective journey, where they came to terms with their true obsession with technology in their relationships, and the campaign has really highlighted this on a global scale.”

“As we approach Earth Hour at 8.30 pm on March 28, we invite couples around the world to discover this app that could truly enhance their sex lives,” he added.

The 'Durex Connect' app is currently available for free on Android and will be out soon on iOS, providing a user-friendly way to synchronise one's phone with one's partner's, so that neither can renege on the promise of dedicated, tech-free connection. At agreed times, or by spontaneous agreement, it will mask the phones' home screen, effectively putting the handsets to sleep and removing all distractions.

Rachel Bloodworth, Head of Public Engagement at WWF-UK, said, “Durex's Connect campaign is a great awareness driver of that need to reconnect, and we hope it inspires people to really think about how much we all need to make the time to stop and enjoy the world around us.”

She further said, “Earth Hour is a huge symbolic display of the need to protect our planet. But it is something more – it's an hour when we can all switch off and reconnect with the things that are important to us.”

Download the Durex Connect app here.

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