Colors & Balaji Telefilms join hands for Television Style Awards

The awards night, which will take place on March 13 at Mumbai's Reliance Studios, will celebrate Indian television's most stylish and fashionable stars

BestMediaInfo Bureau | Mumbai | March 11, 2015

Colors has announced its association with Marinating Films, a subsidiary of Ekta Kapoor's Balaji Telefilms, to launch the first-ever Television Style Awards. Scheduled to take place in Mumbai's Reliance Studios on March 13, 2015, the Television Style Awards will recognise the trends and the trendsetters of the television industry, which have penetrated into the very heartland of the country. The winners, across categories, have been handpicked by jury members, including Karan Johar, Shilpa Shetty, Manish Malhotra and Dabboo Ratnani. The Television Style Awards will air on Colors on March 29, 2015 at 7.00 pm.

Television Style Awards aims at celebrating Indian television's most stylish and fashionable stars, who have made an impact across the globe. The style-filled evening will pay homage to those style trends which have been created by television stars that have carved a niche in the world of glamour in over 22 categories. The Awards event will be hosted by Karan Johar and Manish Paul. The evening will also witness a volley of performances by the most prominent faces from the television industry.

Raj Nayak

Speaking about this first-time association, Raj Nayak, CEO, Colors, said, “Over the years, there have been many a style trends that have put Indian television on the global map. These trends have, often single handedly, added to the soaring popularity of television shows making them an endearing proposition for viewers. The Television Style Awards aims at celebrating the icons who have contributed towards the growth and development of the television entertainment industry. We are happy to have associated with Ekta Kapoor and Balaji Telefilms for this unique offering and hope that the awards encourage costume designers across the spectrum to push the envelope further to create path-breaking trends.”

Sameer Nair

Commenting on the first-ever Television Style Awards, Sameer Nair, Group CEO, Balaji Telefilms, said, “Television and style are two integral elements which are consumed by viewers in different forms on a daily basis. There have been many trends which have been created and many which have passed because of how they have translated on the small screen. Through the Television Style Awards, we are attempting to recognise the contribution of the various members of the television industry for making small-screen style a global phenomenon. Partnering with Colors on such an endeavour has been fantastic.”

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