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BARC brings on board Dr Sumit Chowdhury as Technical Advisor

This is a move to align and streamline technology processes since almost 76 per cent of BARC India spends are on technology

BestMediaInfo Bureau | Mumbai | March 31, 2015

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Broadcast Audience Research Council (BARC) India has appointed Dr Sumit D Chowdhury as Technical Advisor to the organisation. This is a move to align and streamline technology processes since almost 76 per cent of BARC India spends are on technology. As BARC India moves closer to launch, Chowdhury’s will be to measure and automate all critical processes and to create a mission-critical infrastructure that scales to the requirements of the industry. He will also contribute to the creation of other information products from the vast amount of data collected by BARC India.

Chowdhury is the Founder of Gaia Smart Cities, an M2M/IOT company focused on telecom and ICT solutions for smart cities. Until recently, he was President of Reliance Jio, where he was initially the CIO and then established their Enterprise business. Prior to Jio, he was Vice-President of IBM, CIO of Reliance Communications and Partner with KPMG.

Partho Dasgupta Partho Dasgupta

Commenting on Chowdhury’s appointment, Partho Dasgupta, CEO, BARC India, said, “As we are gearing up for launch, Sumit’s excellent background and experience in telecom, media entertainment and other industries will ensure all systems scale and are in sync and automated for the big data factory that we would be running.”

Chowdhury added here, “It is great to be a part of a start-up, which is slated to be the biggest television audience measurement system across the world, and I look forward to a whole new world of excitement as I join Team BARC India in solving the puzzle.”

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