Out of these 151 advertisements, 90 belonged to the Personal and Healthcare category, followed by the Education category with 40 advertisements
BestMediaInfo Bureau | Mumbai | March 27, 2015
The Advertising Standards Council of Indiaâ€™s (ASCI) Consumer Complaints Council (CCC) upheldÂ complaints against 151 out of 201 advertisements inÂ January 2015. Out of these 151 advertisements, 90 belonged to the Personal and Healthcare category, followed by the Education category with 40 advertisements.
Health and Personal Care
TheÂ CCC found the claims of 90 advertisers in the Personal and Healthcare category to beÂ either misleading or false orÂ not adequately/ scientifically substantiated and hence,Â violating ASCIâ€™s Code.Â Some of theÂ health care products or services advertisements alsoÂ contravened provisions of the Drug & Magic Remedies Act and Chapter 1.1 and III.4 of the ASCI Code. Complaints were upheld against the advertisements of Wipro Safewash Liquid Detergent, P&Gâ€™s Oral B Sensitive Super Thin Toothbrush, Emamiâ€™s She Comfort Ultra, and Abbott Indiaâ€™s Digene, among others.
TheÂ CCC found the claims by 40 advertisersÂ in the Education category to be unsubstantiated and thus, violating ASCI Guidelines for Advertising of EducationalÂ Institutions.Â The complaints against the advertisements of Global Institute of Fashion Technology, Invotech Precision Engineers and Career Launcher, among others, wereÂ upheld.
Complaints against the advertisements of Skoda Rapid and Volkwagen Polo were upheld.
E-commerce, too, came under ASCIâ€™s scanner with complaints against the advertisement of Naaptol Online Shoppingâ€™s Branded Roti-Maker upheld.
These apart, complaints against the advertisements of Jyothy Laboratoriesâ€™ Pril Liquid Dishwash, Nestle Indiaâ€™s Munch, and Sterling Agroâ€™s Nova Milk, among others, were upheld.